Salt Lake Telegram | 1939-02-17 | Page 4 | Optimism Keynote of Meet

Road Ahead Looks Good j IT i.j ' PLAN SALES PROGRAM TO MEET UPTURN J. B. Wagstaff, left, shews exhibit to Charles C. Freed Optimism Keynote of Meet and the conference will continue until un-til 10 p; m. I Business throughout the nation has been It per cent healthier In 1939 than last year. This note of cheer was brought to 100 DeSoto dealers meeting In the Hotel Utah Friday by J. B. Wagstaff Wag-staff of Detroit, Mich., general sales manager ef the DcSota division, Chrysler corporation. Using this observation as a springboard. spring-board. Mr. Wagstaff outlined ths advertising ad-vertising and sales program of ths company, which has been enlarged to meet the business upswing. He pointed out to the dealers, who are from Utah, Idaho, Wyoming and Nevada, with the aid of motion pictures, pic-tures, graphs, posters and siogsns, how they are to go about putting their firms in step with the business improvement utner speakers were Marry t. Mitchell of Detroit representative of J. Sterling Getcehll Advertising agency, and Arnold Redding of Seattle, Se-attle, Wash, regional sales manager for DeSoto. The visitors ara guests of Charles C. Freed, vice president and general manager ef the Freed Motor company. Later in the day the dealers were to visit ths showrooms of the Freed Motor company, where new commercial com-mercial models on dleplay were to ba introduced by the officials. A dinner for the dealers will be , held at the Hotel Utah at 0:30 p. m. 1