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Show Why malted milk was originated ' , To the North md South Pole. K because of the impossibility of obtaining ini'iEsfc', ood milk at all times and in all places the firing line; no field party was . ' jVf ' . dispatched without it, and it . ' ' StmJ . . ' neverfaiiedtomake good prompt- . &jyv ' y JREVIOUS to 1883 it was neces- (which are destroyed by ordinary V AmtTndSenti8de Y" sai7 to add milk to all prepared cooking) preserved intact soth Pole. wru'Oifr way tfy'fJ 1 . A foods for the infant and invalid, j0 g00(j ch milk HORLICK ed" Horned' .XH jfffi 5 order to make a properly balanced addcd thc valuable extract of Malted .Set JSSSSJlnS' . W Jj dietBut was difficult and ften Barteyond Wheat, containing all the of your .Piend,d Ma.tedMUk -' O v&. impossible to obtain good milk in nutrition of these grains, and reduced Skiii cities and tropical climates, them to a powder form, with perma- j ' -M'T!:Tr " "" The vital problem ofhow to supply nent keeping qualities, and soluble in Cj" iA a rcaDc m r people of all ages water. It was found that by the Cv n anv cmatc tnat would be avail- action of the Malt ferments on the i'tf ifl alc at a11 times was fiaIIy solved milk, its digestibility was markedly -jyi V' by HORLICK of Racine, Wis., increased over ordinary milk, so as U. S. A., after years of labor and ex- to render it easily assimilated by thc S&aa periment weak stomach of the infant, the in- HORLICKiiscovered a process of validrand the aged : reducing fresh milk by careful evapo- This well balanced milk food was T" ration in a vacuum to a powder form, thus perfected, which a third of a ' L which contained all the valuable con- century's experience has amply . . L V stituents of fresh milk, would keep , proved capable in itself of supporting 1xfeY" indefinitely in any climate, and yet infant and adult life. 7 (fvCyWTTn bc SOluWc in hot r cold watcr' This ncw milk food HORLICK XS i Jj&lf 1 1 This was the first time in history named Malted Milk: it has proved a : I fjft JAtWl(Jv' " i that milk was reduced to a powder boon to thousands upon thousands, 'Zr frVW-rlA form, soluble in water retaining its from infancy to old age, of every a blessing to th. .ft.d K iiM"ft '' . W natural qualities when dissolved, and race and clime, and is to be found in Nutrition with digeatibinty ' a."!?wjs- m!fmm"fy with all the valuable Vitamines every city in thc civilized world. makes HorUck-a Malted muw the VVfV fkf 1! ideal food for the aged. Maxi- ST JL ti ' mum nourishment with a mini- i V 51f mum tax on the digestion . W d - -v. w In Earops's ireat war hospitals t-NfcT Sk Large quantities of Horlick's W J . y fsvJ I Ji rsr-t " Malted MUk are being used in f VT?A L3" 111 (Vi? C SkW the war hospital service of the .'v CViTS- f H I 1 . I - -, vwjl " 1 Mft various allied r-tions. to th. VTvV MA T,' ' MlH-A-f '? r. V-'TA 1 IVT alleviation of much suffering. In f ?-- A-iESa L J joiCW J fJt hospitals aJl over the world, as ffl A V XJi, CT " K V ijfl' V Y'lSS f 1 S I 3 A -I weUasinthesickroom,Horlick-s R 1 f -' V N" &4'.-- 2 I til hrmam. f A?4 -Vl V-7 3 ' tMr't N endowed ax,d used by the med- .jt $ ft VI If K' J Ej tf&XXrf jC A fl 'v,f VV ical profession as standard diet V AV J '4 Trll-rv 2i f 1 Y't Jf Ht JC tL Z I W 4 L S&W-A for invaHd. and convalescents. jTiVJiaw? 4 i' fe WIk-5 1 VjtJ Sample package mailed free V-XV ifJ- V, Iff -lV I T j 4 V 4ijjSrfLriV?e T J np?ii , r : , ''!'2Ar" """ vl Used by thousands of business workers '''" I T V - 'V 'C ' Walk into any soda fountain anywhere, at noon, and you '. l . I 111 J 1 f J VV t w sc business men and women partaking of Horlick's V. 1 SS,'y " K Tha standard food for babies if If .l1t -t L4rP-J Malted MUk. More and more, business workers, profes- f f f LUl y Hundreds of thousands of in. M f 4 .. , - W ( ' ional men. and ettt are eommg to realue bow N ' I f fants. deprived of mother's milk. f Vs . ' " A 1 H heavy foods at luncheon dull mental alertness and to . MA 7 'i . y have been reared on HorUck's to ' Tl'tf f 1 A. ' V J pair efficiency.. . ' J ' robust childhood. Thousands of . Niiifl"; Vv- - Horlick's Malted Milk Is also put up in Tablet form. Very tfj photographs and testimonials convenient for business men, travelers, aviators, ladies from all parts of tha world are when shopping, etc, since a small package, sufficient for on file in our offices. Sample . a lunch or two, or a day's ration, may be kept on tha package mailed free upon request. i desk, in the borne, or in the pocket. Racine. Wisconsin. U. S. A. |