Show HOW CARNEGIE AND HILL MADE MILLIONS Andrew Carll Carnegie ic mill and James lanies T 7 1 have haye probably made mado moro inure money lOoney h by skillful advertising l than timan r l men amen in ill America III In the line lino rif he shrewd rid id as well as aB in knowing how to accumulate millions they are experts of tho timi highest order For Vor years Mr Carnegie Car Car- III negie ic kept l hiJ and It the he t 1 ic company before I thu lie public HO in i cJ that the American people that thit II by nil all odds his conc concern rn was vis fa 3 s 1111 nd away n a natho tho the greatest in he c country Vm Vei few fe- knew t that thal- mat mat- at H Iho tho time tumie the tho S st-ol st corporation cor eM- t ion was formed J another n iron a and auth steel t company in hall had an n out ant output put almost l as great a as ai 11 s Jhc world knew all ail boit the hc io company compan hut but it didn't know about ot others Im era Garu Carnegie ie capitalized his liis u n and jold to tho steel co i foft for t two wu ur tur t three hrco hundred mi dollars more than luau bo ho could ha have haC C mado had ho he not for fill years I r known and nail ed I the theart ho url mint of or the widest possible pos publicity The flue steel corporations corporation s a j 3 c of If based in part on the o 1 h i p n of t f the hc arne Carnegie ic plant haul had Ics less water than many have o supposed 31 JI I I was vas the turning into f securities ot tho the asset of t the he world wills reputation ol of the tIme arul Carnegie ie company nail and Mr rr I time arn amne gb rio gio thus capitalized ll timid and told r for some hundreds of millions the time publicity ok which Le lie e had hac hadair air ai d on oh till tor NITS This wa was equaled III II by liv T lm J T 1 Hill when he wa was getting r ready tl to sol sell his ore iron properties ics in t the tho lake ru mu- gion jion For several years c rs Mr Hill never or lost an opportunity to keep the thi public the nJ value 01 ot oi iron on Of and nud the vast st quantity wh which h h he owne owned in the tho lake laho r region iou There were mansu man main many su suggestions of tho time fact that the so coulT not be ho duplicated at It In an any price anti and tha thuit they the would be he very Tory rr cheap at a dollar i iton a aton aton ton ton in the ground as 15 they might aught ht furnish fur fur- nish time tIle basis lasis for some steel 1 company Nobody know lena very cry much about these theo properties 4 haiL but the time public finally camo cumo to that th they the were so immense valuable that I hoy were ivere almost MU sary to the existence of tho time steel ear cor pOi pOi- tion When the time steel corporation u decided lid d to make tho the purchase Ilu of th tho o properties on oil hun tho basis of about 1 p pe peton ier r ton in ill iii tho the ground thus tius assuming 38 an un obligation of probably i iwas t l twits wits was regarded as IS a master stroke by lus' the general public who into knew nothing in the thi world about ores ors or about th these c par pal ore properties is Like Garu Carnegie ie Mr lr Hill bail bad capital his publicity work to the lie extent of or several hundred million dollars The steel corporation could never havo have been without taking in the tho Carnegie plant not so much because o oits of its iIi magnitude as 15 because of the of-the time the reputation lion tion won ou I by Carnegie's s 's nt publicity publicity pub pub- campaign n running o over r man ninny years carl The steel corporation could never nc havo have met public approval al in par Par- iJ jag ing such mich a price for the thc Hill ore oro properties proper proper- ties tics if Hill lull hadn't mantle mado the public by bj bythe the most skillful work believe that lint tie fie tile were essential to tu its welfare And so o after nil all the great fortunes fortune I of Carnegie ie and Hill are arc largely largel due ulue t to i tho thuc advertising ad which mado malic possible I time tho capitalization of the public I ment mont that the they hail created create I about their own enterprises The creation of such public sentiment o of buch widespread knowledge o about ul Ln an an section or aD any business is HI one o of its it w assets often more important than tho time natural resources of tim tho country counti or tho the immediate direct results s that foil follow a 1 broad advertising campli campaign roni 1 rom r Fron Manufacturers Manufacturers' Record November No 4 1 1009 1909 |