Show Few Screen Stars Still Have Their Names Unchanged By GEORGE H. H BEALE United Press Staff Correspondent United HOLLYWOOD PressA Press Press- t A rose b by any other name mIght smell ameli just fla sweet but a Screen star must consider the public and the good American dollars to be wheedled For instance the Danish could find nothing wrong with Rasmus Karl but the gentleman by that moniker changed himself himsel to Karl Dane to bring the crowds through the turnstiles The fan public demands and gets film flIm names which are pronounceable pronounce pronounce- I able quick to memory and eu- eu The most famous name lame changing i act of oC the screen turned Gladys MarIe Smith into Mary lary Pickford For public requirements the name Mary Pickford possIbly Is the best bestin bestin in films with the tho c exception of Tom Mix The percentage of stars parading under the name consigned to them at birth is exceedingly small and nearly all ot of the transformations have been motivated by the box office BECOME POPULAR Foreign 1 Players generally generall turn tip up in Hollywood wIth a name that would trip the most agile English speaking tongue The rhe same players the screen a month later with a name that has a box office l punch Thus the treacherous Guadalupe turned overnight over over- night to Lupe Velea G Greta ta Gustavson Gus Gus- i n 5 h to G Greta Garbo Marie to Gilda Gray and Appolonia to Pola Negri just to get tongue tied customers to the ticket seller Asa became Al Jolson Alfredo redo Biraben Barry Norton and Luis Luls AntonIo Damaso do de Alonzo Alonso Alon- Alon zo so Gilbert Roland for the same reason Recently Dione Ems Ellis young Pathe player changed her name to DIane Ellis ElIls stating that since everyone substituted an a foran feran 0 she might as well conform SH SHE E FOUGHT Leatrice JO Joy fought for years years- and successfully to to be known by that name and not as Beatrice as the screen public and thought she should be A A. desirE for euphony guided many stars In their choice of new i inam nam s More pleasing to the ear earthan earthan than Olga Cronk was ClaIre Wind Wind- sor T Bohn Bobny preferred to be known as Billie Dove Anita Dolle Dol- Dol le ley Nita NaldI Margaret Philpott Madge fadge Bellamy Augusta Appel Lila Lee Iee and Lucille Mary Astor Occasionally a name change is made to bury a past In that manner man man- ncr ner Imogene Wilson former Follies Fol- Fol lies beauty who once upon a tim tini became headline fodder with Frank Tinney Tinner to Mary ary Nolan to wIn screen success |