Show r t ti r loll Western Boy is a Winner Every mother realizes realizes how important important im- im it Is to teach children good habits of condUct but many ot of them fail faU to realize reaUze the importance of teaching theIr children good bowel habits until the poIsons from decaying decaying decay decay- ing waste held too long longin in the system tern tem have begun to affect the childs child's health Watch Vatch your child and at the first SI sign of constipation give him a little little lit lit- tle California Fig Syrup Children love its rich fruity taste and it quickly drIves away those distressing distress distress- in ing ailments such as headaches bad breath coated tongue biliousness feverishness fretfulness etc It them a h hearty hearty- arty appetite regulates regu- regu lates their stomach and bowels and gives tone and strength to th these se organs organs or- or gans sl sq they continue to act normally nor nor- normally mally of their own accord For over fifty years leading physicians have prescribed it for half sick halt sick bilious constipated children Moro than 4 million bottles used a year Shows how mothers mathers depend on it Mrs C. C G. G Wilcox Wolff St. St Denver Colorado says MY JackIe is a a. prize winner for health now put but we had a lot of trouble with him before we found his trouble was constipation and beg began n giving him California Fig Syrup It fixed hIm up quick gave him a good appetite made him sleep I fine and hes he's been gainIng in weight right along sInce the first few days taking it To avoid interior inferior imItations of I California Fig Syrup alwa always s 's look for lor the word wOld California on th the f t tJ J Childrens s 's 1 1 Hats l in fn hundreds and e colors of new styles styles l J C PE r N C Italian Silk Childrens Children's ribbon Leghorn on streamers Genuine Hats t to I r SOUTH STATE STREET I 1 1 r The Approach of Spring in the Inter Mountain Inter Mountain Territory is is Reflected in These Printed 1 Printed Silks That Z Vogue iZ i J JAs As Gay as the Loveliest Simply Flowerbed Alive With the Spirit Outdoors of Each pattern unique A word that aptly describes the J. J C. C Penney Cos Printed Silk Display Come Monday or during the the an and enjoy reveling revel revel- ing in the bril brilliant new fabrics the distinctive patterns patterns' and the vivid new colors x xi 1 i G Gorgeous New Printed ig Late Arrivals Printed Crepe de Chines Chilles Silk All pL Beverly Silks Silk wash ss Perfectly f. f Ym Variations 0 of the fI floral and modernistic S i printings s cons Consider this saving in And what it means to Dome combinations of modernistic and futuristic prints so The excellence of these new P Printed dressmakers Material for a dress costs only 2 if vivid so so alluring you simply cannot resist their charm eX the the ideals deals toward towar which this sto store e is you you use this Paris inspired silk All Crepe de de Chine and d The suntans ar are very new also rosewood greens striving in providing you favored fashion-favored silks Tub take an average length of 3 30 yards 39 Inches wIde J re reds s blue gray gray and black blac nov nov- them re repeatedly they always one come b back spick N Not tone one g good d color missing from cities 39 39 inch wide WI and e. e span No tW two printings exactly alike 32 2 inches the assortment i r t Inexpensive Silk Cotton C C Crepes epes 79 I i As washable a hable as your handkerchief And very lovely in their new ne s tive printed patterns and wear easy sha shades des The dark grounds rounds have light It i tn and the lighter tints are sprinkled all 11 over with the daintiest of flora 15 36 3 6 inches wide i I Prinked Alpa Alpacas as Celanese V Voiles S e 56 1 Very sheer and beautifully lus- lus One Of 01 the durable fast more trous trous in a wide variety of plain color cs for childrens children's and are wo- You will 3 colors 36 inches wide 9 t mens men's frocks flocks 36 inches wide a 49 C appreciate this this quality at a saving 8 89 9 C wide Variety to choose from flom yard yard a r Fast Color Alpacas Satins 1 A finer quality rayon raron silk twill Y Shown in the newer col multi satin with an exceptionally tine fine ored and subdued printings in fn flor- flor soft finish and beautiful lustre I als and as wen well as 6 9 C White black and eleven eleen preferred 9 8 C I j I scenery prints i 36 inch 36 ch yard shades shade Yard y i Mercer Mercerized zed Plain I Crepe de Chine ChineA y i h hA twill A mercered ed printed fabric UndenIably low priced I with a permanent finish and war war- a a yard ard A graci- graci l 1 o i anted fast color modernistic and 49 9 C crepes into are the accorded afternoon high mode honors PlaIn in H 0 in blue black pin pitt stripes I green 11 Q the realm of feminine femi inc fashions 39 9 s t Ia lavender Inch yard I i Smart Hats Easter E a s t e r D Dresses r e s s e s Corsets i Printed Of Cf Beautifully Cheney's 0 f P I r 1 e p n t ere d C r e p e Femi Feminine The ine Spring Silhouette 1929 Silks f. f Defined Youthful Charm and Inestimable Smartness A According d g C Commend d Th These N New F Frocks k M the h Begin wIth foundation The he per per- T on lInen ese ew roc s as Meeting t e costume be achieved TO 1 0 Vogue Y U e fitting feet m may y I 0 6 Very V ery E Exacting N Deeds ee d s f for or t the h e D Dressy ressy went ment only when is smooth the pile foundatIon and molds for the the contours garVery garI gar gar- 98 Da t of Easter Easier Ahead of the figure e trimly s rust Just 2 2 Y f A combination corset brasSIere f f f I is made of silk the pink stripe with 90 7 75 J newer satin bust section Fancy rayon The T fisher fisher- 9 i. i 14 shoulder straps H Hook 00 k side model 1 mans man's hat hat the moderate moderate- Sizes 32 to 46 A truly worth worth- sized cloche toche Each an and d every everyone one possesses d. d distinctive IS t. t mc t. t Ive f features ea t ures as asso o- o wile while h. h saving to d delight e I. I Ig ht you i f ithe and dated with the models intensified t the Toque roque an more costly Only by the Poke Bon Bon- ing toward our goal of SERVICE tile the new ew styles when net make use of the brilliant printings they are new makes it possible for our customers to share i 1 shown in Cheney's silks silks' These have h ve this good fortune Scar f S a gypsy scarf of the same same material and both are only R Remarkable emar k a bi e T Too 00 A. A Are t e TheA The Y h Novel Influence Is D I In PI Plain C Colors 1 Of Printed Silks A Deci Decidedly Novel nce Dresses li 0 ors Shown by CuttIng Brims Plain colors are nearly as as- vivid as the color combing combing- 1 49 1 98 1 Longer at the Back Bach I Styles for the street for afternoon for fo pary particular par par- y r titular occasions some same of the modish jacket frocks t The The severe evere new necklines s are responsible re- re v 98 Froc Frocks s of beautiful flat fIat crepes that hat fairly shout for so many softening I shout They are a real necessity These new ne v QUALITY frocks of crepe satin and georgette georget e novelties in garden flower shades are tn- tn N H in smart black blac and medium light t sha shades es and shapes with angular oblong square New neck lines new traceries new pleat pleat- t- t keeping Salt Lake needs well the with Hats H t in keeping hand painted designs ass as as very in qualities a h I I n to merit your very ery high admi- admi ings new s skirts new ties ties new bows it at original block and screen ra ration IOn Finest est silks finest straws unexpected places laces ever so loan many y fascinating g printings i finest silk silk-a straw silk stra d-stra w or straw felt straw felt style touches w w combinations h a Extreme pastel l tints as At Our Popular Prices 1475 The e prices rices hint of a real saving of well as the street colors fr One O of a kind money without sacrificing quality AI I only T T The e Indispensable Ie Easter pt ErY Shoe Is ere Correct Corre t s shoes oes the styles that have been e a as the vague for Easter and Spring Everyday d S sees new additions to our r already large stock c for o women vo en misses and children Values here her herto to re-esta re establish re-establish blish again and nd again our leadership iI in unmatchable savings c I Calf Trimmed The Patent Vanity at French Beige Step Step Ins Ins t r I IA A Aist shiny patent strap one I p right fashion right strap one st stepA step step- p- p l A slim dainty strap T-strap that which trims itself with a shiny shiny iii hi of the newer French beige fits as snug as a glove glove- Jaunty metal buckle Slim Spanish kid leather features the covered t with its square toe and cub cub- Cuban heel I heel lee 1 I heel V Very cry new I JI J |