Show o- o I Sound and Substance I IDy c Dy DR FRANK CRANE A committee of citizens in In North orth Dakota hu hun been n formed to see Me what CAn be done boUt about changIng changing chang chang- Ing the name of th their r Mate The word north suggests A clImate which does oel not DOt exist there they say for tor golf Olt CO courses r and automobile auto auto- mobile roads rda are open pm the yeAr yer round and robins s are aft hear In l Janery It Is eurie sUggested ted that A be offered tor fer a new na name All MI this calls caUs' caUs attention to the Importance o 0 what hat S a. thIns Is Called Imagine the lover app aa I I enough nough the name suggests tL ft mouth mouth- hili ot of taJ teh But Thit theme indiVIdual all as RUdolph Valentino Things are different There Is a name It lug sug- gelts e. rooms suavity and Latin LaUn love Or take the cue case of at ft gentleman with a a. tenor voice It Is har hard to see the pIcture of a soulful ether ethereal 1 tenor with the name J. J II erger attached d. d hut Dut when hen the man appears as CoUn the tenor We expect him to be full of senti- senti moot heart Interest st and high notes rario Drown Brown sounds Uko liko the kind ot of a ZIrl who chews gun SUm and her hor hair In curlers But the same m young Jl dy donnInG chorine tinsel tinse-l b becomes com awn Oral Gray and her fIe seem m less les drab because the tho name appeals to tho Imagination An e drug druggist lt In the West Vest sella eells pineapple pine pine- apple sundaes at high prices by calling them Coral Crush made fr from m native South Sc Soo leland fruits I naming th powders perfumes and co cosmetics In terms of at poetry and pro phrases thus add to th their lr salt sale I A perfume by any other name might smell lI as sweet but It is doubtful Jf it as many people would smell It ft I In our entertainments l and our luxuries especially W We demand the sound as well ns as the tho substance Cop Copyright as 1326 by McClure Syndicate |