Salt Lake Telegram | 1927-03-15 | Page 24 | Small Profit, Huge Volume

SMAll PROfIT VOlUM Low Cost to Consumer Is Main Idea Behind Wiggly Wigg y High grade goods at low cost is the primary element in the practical administration of all Wiggly stores and every article sold is backed by a guarantee that ensures refund of cost price If the article should happen to be below standard The margin ot of profit prot on each Item ot of Wiggly goods or on each Individual sale is small but a little profit prot on a great volume ot of business Is the secret of success and in the Wiggly system there is no waste motion and no useless costs b between tween the wholesaler and the customer r The ancient Idea in the old tash- tash stores was to make a high pr profit fit on each individual article regardless regardless re- re of the number of sales sale made and the consequence was that the number of 01 sales made was gen gen- 1 small so that the customer was the loser Moreover the idea of high quality is strictly adhered to its in every sale