Salt Lake Telegram | 1927-02-07 | Page 9 | 'Abie's Irish Rose' Opens Tuesday

Irish Rose Opens Tuesday Ables Irish Rose Rose opens at the Salt Lake theatre on TUes Toes day February 8 for a two day engagement engagement en- en with a matinee on Wednesday is Its own best press agent This remarkable production which is itt Ip Its fifth year In New York and still stin is going strong has has' hasan hasan an appeal for both the sophisticated and naive Wherever it goes it makes a hit and one reason of course that accounts accounts ac- ac counts for its attracting huge crowds Is that everyone has heard or of it and everyone wants to see it But about being its own press agent Magazines ask permission to write articles about the play the story the author the financial success sue sue- cess it has made find the psychology of it all Even the American Mercury and Vanity Fair those two blase publications publications that take a great deal o of pride in catering to the sophisticated ed taste of the intelligent minority have pUblished stories about Ables IrIsh Rose Hose Scientists have analyzed It surgeons surgeons sur- sur geons have dissected it jealous producers producers pro pro- have criticised it It but the public continues to clamor for it It is In a class by Itself this i Ables Irish Rose and no one knows just how to explain it It I