Show I T To Be Successful Business I S. S Jorna lon Dont Don't Like Dress Like I 1 I B By VIRGINIA SWAIN N NEA EA Service Writer NEW YORK 19 When ip in doubt wear wear h henna nna When a big deal hangs in the balance put on that red dress and walk Into the conference like a crown princess If you OU would succeed in business do not dress like a business woman Seek the greatest illusion of luxury however thin your purse mo may be Lisle hose may be respectable respectable re- re enough but they dont don't put over the big business deal These are sage words from Florence Flor- Flor ence Holmes Helmes Stone whose own brilliant bril- bril career lends weight to her her- clothes counsel She is financial secretary of the Southern Vine pine association as- as and treasurer of the National National Na- Na Federation of Business and Professional Women's Clubs GIVES ADVICE TO EXPERTS Her work entails the handling of millions ot of dollars and the keeping of voluminous records for every branch of the pine industry In the southern states She addresses large of men in many citieS and is credited with having caused the abolition of the capItal stock tax on pine by her convincing con con- arguments before the federal fed fed- eral tax commission Male experts from all Jl parts of the country seek her I advice and defer to her And she says s site e always ahva's has better better bet bet- ter business luck when she is wearing wearing wear wear- ing red In her hel wardrobe trunk that goes about the country with her are halt half a dozen red dresses s in I various shades i fled ne scarlet henna wIne they aU all give courage and dash That's what business women not need lisle hose and navy blue suits and anda a meek neek and modest all air but swashbuckling swash swash- budding buckling clothes confidence In themselves and enough tact to know when to treat a business associate associate as- as like a human being instead d dof of a wooden Indian YOU MAKE EM LIKE S Men dont don't like the woman wom- wom an unless unless- forces them to Mr ves is sUB the thc old jealous resentment against women as usurpers Then too i imen men have an instinctive feeling that the business woman Is an unnatural ural oral which phenomenon of course she Is They expect softness and sympathy sym sym- pathy and beauty from women and the too earnest business woman gives them none of these I dont don't mean of course that women in business should use sex as a lure But surely feminine charm can legitimately make a a women pleasant as well as a social companion Color and line Une are the first considerations considerations con con- In business clothes Simplicity of line attracts men and warmth of color Interests them If you expect to h have ve to stand I J before an audle ce of men men watch your hemline and your hose and shoes Dresses and jewels vels are most important to women audiences but men watch the th hat and the feet e AND MORALE II If you Ou feel eel yours yourself lt l losIng sing morale dragging on work Worl that ought to be easy tale take a few hours oft off and have a Turkish bath a shampoo and wave a manicure and a facial or as many of them as you ou can pay forThe for The men men in your our office may not know wh what t has happened But Bat the consciousness bI f being w well turned out will double your assurance and therefore J your ur Training is the first essential I naturally nut But a close second is Irose The modern business Is largely on pose Everybody Every Every- I body in business should cultivate an assure assured l and graceful attitude toward his or hr her job joba a certa n amount ol of individualism tit in methods methods meth Nowadays yOU have to to ten tell the world about yourself or it will never notice you DONT DON'T FO FOR YOURSELF U If you cant can't compass at least fight for poise The eXcuse that business women are too lusy to consider personal personal per per- appearance is flimsy fIlms Mrs Mis Stone believes be Left a widow with two children at 21 she has found a way to to acquire business training training train train- ing forge ahead through the mazes I 01 stenography and other s nato nata work worl to a place as ex ert on finance and t and to keep a i complete wardrobe In Ini i WOrking order an all the time You cant can't do good WOrk she says when you keep seeing your rough fingernails ad catching sight of your own shiny nose and stringy ha hair r t nd spotted dress Those things things things' m ke you O feel sorry for yousef and uncomfortable under the gaze of others Modishly dressed and roomed groomed I you OU can look any man In the eye I and beat him at his own game |