Show F t If Iain we wan want to io know li it f i we take great pride NATURALLY in in the extra service rendered at w. w Stations Motorists have repeatedly repeatedly repeat repeat- edly edY commended the courteous and helpful helpful help help- ful service which attendants sup- sup 1 ply And of course these words of praise her help P the service station man He strengthens strength strength- ens his position in this organization when he observes rigidly the code The customer must receive more than he expects M t t L But all organizations are human and its it's if possible that yo you may have some criticism rB cism of the service rendered you at a r. r w particular station We want to know that too You are arc the one to be pleased I I and and every effort will be made to see th at you are ale pleased We are determined that every motorist who patronizes a Con co service station shall receive a yr bonus of extra service service graciously graciously sup sup- plied Extra miles from Gasoline Extra f life to your car from Motor Oils and Extra service at Stations Stations- three good reasons why you should always al always always al- al ways buy at the sign sigh CONTINENTAL OIL COMPANY Producers Refiners and Marketers of cf h hiAh rade h B rade petroleum products in Arkansas Colorado Id Idaho d ho Kansas Missouri Montana Montan Nebraska New Mexico OHa- OHa I Noma Ore Oreon n S South uth Dakota Utah and F Wyoming We Built a Plant Plant Plant- Q to toto Make This New Essex Possible O I t. f Ic t i 1 i l i t r l' l I 1 c J JI I I 8 3 of dc a r r sJ n Jl ar f y yI If D. D t br J I II 4 I J I i 1 1 I f Y J 1 t II i iI I r t v t I I t This Is Ie the plant lt t bunt built to tae k the N New Ka Essex x 1 7 possible Totally De new and nd different of I l body construction require sp mebla machinery rr 1 1 throughout Here are ate th the b of Ideal l r I 1 stamping presses ad th the b t ens atme m eI let t plant t in la fh tb uie world l I 1 i I 1 Th There ar are are mori moth thin then S maa of It U it I the th I J. J largest eat boo body plant in t the e world devoted to the productIon pro pro- r of 01 a single b body bodT 7 The New y i With All Bolted and Riveted c J I 1 j Clear Vl Vision S. S 1 On Body i I tt t 1 J I r Y 7 7 1 l' l 4 I if I r Y F Fas r 1 it A I Many Many an of f th these advantages you will will reco recognize Arid And e it is is' so designed and nd c const Uc d d. d as s' s to o s R t J r. 1 nize neLt at a glance g lance But you will have hav a h. h higher p permit the use in In a total totally 1 y new manner r I 1 V 1 J R appreciation of their meaning meanie when you of a high baked enamel most t l lustrous and t I v know that a plant ant of 18 acres which with lasting asti g finish T This has made possible new L i i. i 4 1 equipment t approximated a cost of of combinations in in finish that t will P pl please sc i I was first built and that special I your eye r machinery had to be designed to make 7 9 5 this Coach There has ha been constant constant in inthe possible New now on display n improvement in nt r Y th the e chassis from the first Essex Es shipped u Again Es Essex ex 6 0 offs offers if ers rs in In the th e d design and n d week has seen betterment t. t But Every v ry seen some v F. F FO O. O B B. Detroit Plus co construction of the New Coach Couch as radical 1 t only I b by th the accumulation accumulate m u latton on of the reso resource resources S' S t ty only ony y W War ar E. E Excise Tax h the 1 y- y ax an I improvement t as was t e or original gIna skill yr t the h. h e In information f experience experience an and d t the h e S k I ill t r C Coach h. h itself If I tse V Iry I- I J that have resulted results d from the purchase hase of ry ti flAt At At Your r Door l It t is is all steel bolted a and riv riveted te and arid so Essex Sixes s s in in a short period o of i i 5 tf ii d. d d n rigid id that squeaks rattles and distortions time was wa it et possible pos to erect the plants t to v I 3 t. t I t Stan Standard ar d equipment Inc u e r i r Automatic Windshield C Cleaner eaner a are as unlikely y as in In a steel builders building g. g g Doors per perfect f th the e mac machinery machine h. h rY to create crest a th the e d. d designs u ur i 0 R l i that h have result resulted d' d in this which ask sk Lock hock built in l Radiator Shutters Shut Shut- are so hung hue that a man may hang on an v in n car we 7 lets Mot Meter Moto-Meter Stop and T Tall Combination erig Light i open d door W while hI 1 e t the h e car is IS b being d d. d driven rIven revers over you to inspect an and d to 0 t d. d drive rIve as th the e b best es t Bumpers front and rear rough roads wit without outs springing nn in it out of true looking best value valoe best Essex ever built c I r- r THE CO 1 In the Automobile Business in Salt Lake for lor Nineteen Years Distributor and Retailer Retailer Retails Hudson Essex 42 36 South So State St. St Wasatch PRATT MOTOR CO fH i s BONNEVILLE MOTOR CO FRANK C. C H HOWE WE r South Main Mal n St. St East Fa t South St. St State State and Vine Vin Sta MUrr Murray y y r. r 0 r d h. h i. i |