Show n Mutual Network Ch Chef ef Holds Parley in So S lo L The home town angle Ie in radio I broadcasting is important and so- so called A. A M. M or standard broadcast broad broad- cast has a solid future Frank White president of Mutual Broadcasting Broadcasting Broadcasting Broad Broad- casting System said Saturday in Salt Lake City Here for a conference with representatives representatives representatives rep rep- of 27 21 Mutual stations in Utah Idaho Nevada Wyoming and Montana Mr White add added d there is no for a station b being ing a living factor in community life of its area More than 25 of ot the national radio listeners receive Mutual programs as their only national network entertainment while higher high high- er priced broadcasting media compete compete com com- pete for audiences in densely populated populated districts Utah Ulah is a typical example of I M 1 B Ss S's plan of operation to promote promote promote pro pro- mote wide country-wide home town programs programs programs pro pro- grams in cities like Salt Lake City I Ogden Provo Pi Logan and arid Price i isaid said the Ule executive A rise of 10 1070 in Mutual audiences audiences audi audi- was credited to lower cost programs including news nev sports mysteries and childrens children's shows it was claimed Mr White was accompanied by E. E M. M Johnson vice president and andRoy I Roy noy Danish legi regional nal manager of station relations for Mutual The Salt Lake City conference was as the first of a series of 15 such meetings with representatives of regional affiliate radio stations The officials planned to conduct a similar meeting meeting- early next week at Colorado Springs with representatives of affiliate stations in Colorado I 1 I J Frank White While hitt M I B S official I reports solid future for fur radi radiocast at |