Salt Lake Telegram | 1948-01-23 | Page 2 | Industry Urged to Set up Ad Fund

Industry Urged d To ToS Set Up Ad PEn DETROIT Jan 23 Assert IP Assert Asserting r ert- ert ing ini that t advertising ii one of ot the tile I strong strongest at factors ac rs in Americas America's cur ur- ur standard rd of ot living 1 g Frank Prank R. R Pierce president of ot f 1 Dearborn Motors Corp recommended Friday Friday Friday Fri Fri- advertising ad i day that industry set up an reserve reserve In tn good times timea to be ape spent pent t in b bad d times to help promote sales In an address prepared prep for far de delivery delivery de- de livery before the club of ot Detroit Pierce asked If adv advertising adver adver- r- r thing and aid selling ar are worth while 1 S d Wf we aU they ar arthen are are are- al always l l. l then why Is la it that they are w ways cut to the bone b oric Jut just when i they are needed most 1 I