Show U. U S. S Advocates Advertising As Aid to 10 War I WASHINGTON Sept 27 UPI UPI- American business firms should maintain n their advertising schedules schedules schedules sched sched- ules as a constructive contribution tion to the war effort in the opinion of the commerce depart depart- ment Asserting that advertising containing containing con con- taming important wartime in information Information inform in- in form formation tion constitutes a major weapon of the home front t e department said The record shows that business has shared this viewpoint Companies Companies Com panics continue to advertise And they keyed tl their messages to aiding aid ing the government nt in its prosecution prosecution tion of the w war r. r i iThe The department said i in a 96 96 1 page booklet that it realized immediately immediately im im- imI I mediately after the Pearl Harbor i iatt att attack ck that advertising would be bean bean be bean an important home front weapon People had to be informed it said Talents used so effectively in creating a desire for goods could coul with equal effectiveness show how to help win the war And so so as liaison officer between between be be- tween business and government this department has continually reminded both of the necessity of advertising not only as a m means ansof ans- ans of maintaining markets but as a mighty force oice f for r social good It is evident in the eyes o of government government gov gov- th that t advertising has a rightful role Iole in wartime and that it is filling that role successfully |