Show Bingo Theme Theme Something Something for Nothing Rules Nothing Rules at Jt Gay Spots i At P Pp p h Otc O 5 F. F 1 L' L I e ou a 44 V S 0 o P j y Manhattan columnists get around meet the most r interesting people and hear a lot of interesting things This is George Tucker getting material for his column and series The Night Clubs Clubs' New New Yorks York's stork brings pretty Era at Dilly Billy Roses Rose's Diamond Horseshoe balloons Some hold bills The Night Nigh Clubs' Clubs New Era Century Notes Bring Crowds Crowd Editors Editor's note notel This is the fifth in a series on New Yorks York's night clubs By GEORGE TUCKER NEW YORK UP What UP-What What bingo is iso isto isto to o the movies free champagne isto Isto is isto to the night clubs The managers themselves will tell you We dont don't play bingo We give away a few bottles olwine ol 01 olwine wine now and then but its it's just in fun Phooey They give it away because it helps trade At least hey they think L I it t helps trade Night club managers manag manag- ers ems are not noted for their altruistic altru- altru instincts They are business businessmen men in a a business busine that is one of the most hazardous of ot all gambles When the trade falls off they face trouble The overhead keeps going go go- ing So So one of the things they do calculated to make th the customer want to come back is cater to the theold theold theold old bingo theme the theme the idea of givIng Ing ng away something for nothing Mr Sherman Billingsley shrewd astute owner of at the Stork club does does' better than champagne He gives away banknotes It works like this Mr Billingsley Billings- Billings ley has severa several hundred balloons inflated and into some of ot these he tie places his banknotes These balloons are suspended from the ceiling At At Ata a given signal they begin to float down and the scramble scramble scram- scram ble Dle begins To date there have been seen no broken bones but the shrill cries of ot triumph from the lucky misses have often been heard as far tar as the bridge The champagne gesture can qan be worked a hundred ways and it has been popular since the nadir of the depression Us Usually ally it is awarded as a prize perhaps for tor forthe forthe the best dancers Theres There's a night club in Greenvich Greenwich Greenwich Green Green- vich Village that gives w wine ne for lucky requests to the eo orchestra esra I Suppose there are gue guests ts Perhaps Perhaps Perhaps Per Per- haps a number of guests will re request request request re- re quest a popular song The seventh seventh seventh sev sev- to ask for it is awarded the champagne It isn't a bad feature at all Its It's something to talk about and about and people peo peo- pIe do talk But what is more important important im im- they often go back and take their friends |