Show Hindsight and Foresight r By HOLGAR J. J JOHNSON JOHNSONi J i President Institute lute of of Life Insurance THE HE other day I had a from caller-from the AmenI American Ameri- Ameri JL I can Red Cross He left me with the feeling that I wanted to help sell the Red Cross to my friends This c particular particular charity charity should be especially appealing to life insurance InA Ind in In- A d men I think I know the reason-or reason one of the reasons It is our job to help people find security for themselves and their depend depend- We Ve provide a cushion for forthe the family catastrophes caused by the deaths of breadwinners breadwinners and and by helpless old age The Job of the Red Cross is to cushion the shock of great catastrophes caused by the intemperance ance of nature or 01 the folly of man In life insurance a man earns his family security J t i t I he pays for it by doing without things he wants But there is no security for sale at any price to the people whom the Red Cross helps Whatever they have built up by careful planning by long sacrifice has been swept away I hope that people feel just a little of the same glow in paying their premiums that they tRey feel in contributing to a great charity They should And I wish that everybody in giving to the Red Cross could have something even more than a fine glow of generosity A feeling that this too Is an Investment for Investment for the basis of all true security is as much in the heart as in the pocketbook of mankind NOTE In tW thu r regular Mond paid for Cor at 0 thIng rates the Institute of Life Insurance has hu asked aked Its Us president to questions of interest to life Iff Insurance Inquiries may be addressed to 60 East Street N e 1 ew r York rork CUff city Adv r. r |