Show RE T DEPARTMENT STORE WILL OCCUpy ENTIRE STORY FOUR sToey ULD r f- f While the tho East Easl i is ig passing through the I effect of a u panic while th the Middle Ii dle ri States Lave have ave antI and are feeling th the tho effect affect r of the thc flurr flurry in tho the metropolis Salt Lake City is pursuing the tho even en tenor c of oi its way v just ns its if there W was ryas S no such g f place lace as New Now York just as if there thoro u was s fn-s no such a n thing ni as a n slump in in f f f 5 Here hare the tho prosperity wave hn hit m had had no wane w Improvement has hase as ast t e be been n the nr orcier ier the past few fern years cars particularly parr pare th the last two and this will continue t While Chile tho J great nt railroads of the country have hwo announced d a n system of retrenchment retrenchment re re- tr due to inability to secure I d funds funds' in inthe the money moncy market of t country S Salt lt Lake City husin business ss if nothing had l C m just co go o ahead as 5 o io ioup up f io to Cause a n flurry h lt True tho the b banks of Salt I Lake ake have J a- a ado adopted I tc l through h their clearing house a method which i is is intended au and aud which t would ld top stop any an panic were t there hero nn any IT indications of distrust here But there e is no Jack of confidence in the business busi bus J nc ness community of Salt Lake lInke The i banks were were- never in better condition The bu business world never ne had a more morer r fJ roseate outlook the tho people of Salt Lako Lake t I and arid of Otah were never 50 so prosperous h t as now Tho The Crops throughout hout tbt State were never better the prices cs that the tho agriculturist and ancl tho the horticulturist J Z t rist receives for his produce this year never ne better the tho mineral output of the State was never nt so largo e as itiC iti it C will bo ho this year car The Tho bee beo industry has prospered Tho The live stock industry was never better in the history of thet the tho thoP t P c State The dairy industry has thrived In short Utah is is at the front this year l C Salt Lake City Growing In Salt Lake City there has been tf add added d to the tIlt population on people people- I pr regressive progressive re i e people who people who came here to help build d up the State an and place it in r the tho ranks of the States where it prop prop- erly belongs s The They came here hrc to help Americanize the commonwealth Th They y have put their money into the several J J industries which will develop the State Others rs came here bore because of the delightful de- de 1 li climate to make this their 1 i home T They e have purchased homes or orare I W 4 are arc building them Tourists by the thel thousand who have visited here during durin l the year have marveled at the public improvement which is making of Salt Salti Lake bake the cit city beautiful which i has hasi added i i added to the tho value of property the thet f t cost of which improvement has been vi t huh but nominal They have ha Commented commented i upon tho vast army of workingmen cm- cm J i in makin making these public improvements improvements improve improve- ments menta and nd have said that in no city visited b by them has bas there been seen een so r f. f much hustle as that seen in Salt Lake The They have marveled at the skyscrapers 1 under c construction the they have o said paid that t i in m no city west of Chicano Chicago To are th there rc i J handsomer or more beautiful stores than i p f i are aro found here In sho short t they fell feU in love with Salt Lake f l In view of all this in view of their J unbounded faith In the future of SaIli Salt SaIl i Lake Cit City one of the State business firms have in in the past year enlarged their plants and still the tho business out put grows Tows this enlargement more rapidly than they counted upon upon more more rapidly than they can secure quarters in which 1 to transact the tho great volume of business business busi- busi t ness ess which has haR come to them i rV Big Establishment to Enlarge t Amon Among the business firms of Salt Lake City whose business ha has hai grown w more rapidly than than the firm film could have calculated upon is that of Keith- Keith 0 OBrien O'Brien company Their big biJ establishment establishment establishment establish establish- establish establish- ment has grown irown in in a most astonishing JL way and more room had to be secured to accommodate their largely increased 7 business This has baa been done one an and on onT T Saturday negotiations for tho the upper 1 floors or of tho Keith building two floors I of which are now occupied by tho the firm 1 v t were concu concluded ed antI and a lease lense was given ive for the entire building This Thi will give the 1 H. H W W. WALKER Manager K Keith OBrien n Co a v 1 N t 1 II Q II 1 d v d c c c J A 0 co r l i r t I I p I I ft J 7 N f A 1 y tj I l i t f r I L A f l a Nt v w i. i t i fI T. T 9 l. l r I N I Ar 0 S SM M 1 i a y j ji r x s t 10 l m t r p s sr z r i 1 I I s l t yr t xa 1 I 1 4 I 7 I 1 i- i r t 4 1 1 I r r i sr f ic a 5 f c s 7 t t f j J v 1 t I W S f 3 t 71 7 l. l i cU x Co fe i i 4 t J s S. S f s f ft rl ry 7 f C j 5 L r j- j 31 i t rKEITH KEITH ALL OF WHICH KEITH KEIf O H-O N CO nr WILL OCCUPY Y OBrien O'Brien company entire Keith building of four stories which in size Bize is b by feet This will give ivo the company a floor door space on each story of square feet or in in the tho four stories over oyer two acres of sp space ce In addition the firm has a bi big three three- story warehouse in the rear of their main building which is now connected with the tho main store by a tunnel and which will bo be further connected by a steel teel brid bridge c from the second floor thus jiving giving them about five fi acres of floor space or half of one ono of Salt SnIt Lakes Lake's bi big ten acre blocks in which to transact their business Just a 1 Little History Keith OBrien Brien And speaking about Ke thO company a little history mi might ht be bo given A little more than four and anda a half years cars ago the Keith OBrien Brien company company com com- pany opened for or business busine s in the building building build build- ing a part of which the thc they now occupy Tho The company was capitalized for a a Quarter million dollars Tho I stock of merchandise which they had bad upon counter and shelf was worth Tho The company calculated it would would lose money the first year and it did The same calculation was made for the second year and like the first it panned The Tho loss los side eido of the le ledger 1 er largely overbalanced the tho profit side Department stores cost money People who put their money in a business venture expect returns in fact stockholders demand results But Buta a 11 business must bo be established hed Tho The field may be bo occupied or partly occupied occupied I pied pled an and it is is a hard fight Customers must must be secured buyers buers must be bo induced in induced in- in n I to visit tho the establishment inducements in inducements in in- must be offered All AU people are arc not from Missouri but nearly all aU people must bo be shown Talk is is all aU right Advertising pays People read the tho advertisements but when tho the venture yen ven ture turo particularly is a now one ono buyers I want to be shown The goods must bo be J delivered so to speak Older firms have established their business They Thov have bavo I I a line or of customers that it is hard to to pull to a n now new institution of like liko character char char- actor acter hence the tho trade must come in in a 11 large me measure sure from new people Hence to establish a bi big business the rule is is that fortunes must bo be lost Jost before the business pays It Costs Money The Keith OBrien O'Brien company did id not 1 differ li cr fron from others other in this regard As Assaid Assaid I said it lost money for two years ears in fact a sma small fortune The third year vear I the loss was s Ur when th the e trial r ed edrid the be c end rid of ot tb the If y year In leg was made t natif It tide had 1 turned w wa 1 ah h the the tho ship had d ta d a and thene thence on Weathered weather ed t the tha moo smooth th looked for Since fa have o been then thel ao ness ship has bas EaU b t t anchored in in smooth I a t l words Ra Waters t words words- the profit si lid lar largely of oft Outweighs the Tho Business lOB Iota si tid d o of f th the a t cw de at t a added The avera disc dise now carried ge e teck eak f double what it we to was s hen bla was boRun This the 1 it is pound interest is better t a M t e td er ness tran transacted leaf UrH I th g Rated this the th M first coed Yeu j it sn is it not a the store p persons were D aver age c number is b t I sad 1114 holidays and nd special is largely in rC Pales it t and a J halt half y years ears m since ace the o 0 eat has ben Uren oral fal times to ream mm ness nes Now it has bas Jae ld f ti Hon OD t that t more e I t cured and aDd ne na said this l hs as Tenants T on OD the upper loon notified d to vacate Will WUl Bemel l Ball At nn an aJ early date work tb the building will rom n heia in n I at least IMst Th The ITem om Tom Main ain street to tat tha t ie will be taken out s and BUd a 1 I ty wj wll be bo put in in Iba stale 11 upper floors will all h bt be froth Elevators Elc PW wi will also b ba be put to all aU the four floor Ail ll JI r r. for If the tM ii the tho bi bi big will ill b W ti l likely kely that the firm firm Will p basement or ot their e b-e o own n electric plant ThI Th I sanitary cleaning t will m be bo ct extended t to o t I ilia 1 When tho the building s I j rt- rt cloak clolk and u suit t dc lin n. n dept and ilea I will b bs he removed mo r d 1 and ond floor and tic hur sr sri I i occupy one half of t that 3 o ct I half will iJ b ba bs sven to ti till tae fc and department I floor will bo be be devoted to o t tb tit tn IDS ing and ladles ladies das tT d as ll also th the alter alteration tion rl J dept r ladies ladies' suits coats tit tt On the tIle street floor door Mr it me will be bo added 14 departments r 7 will m of course int ing ine of a much lat lar lateer tr er Ito iti all is is in running order th the j stock will exceed d half a r ai while the he gross cros bas aers rear will WIn exceEd a J. J d dl bo be greatly rea i increased Savings and Cht Checking OBrien O'Brien Brien company v in the store that is both loth checking The ne savings bi w on the 1st bt of list lut has proven n a great ur rss in ing bank was establish a this month This differ ft fi banks in m that no Teats are All AU of the business of tt ft tr store is und under tinder tb the thi thin n of Mr lr H H. v W W. W whom there is no better belter s I storo store roan man in the the has a number umber of able Ibl a there is a remarkable if U feat fest throughout hout the bi big itis ic it icis iel is ie to this that the OBrien O'Brien company is When the improvements in in the building are rearrangement of ot the the Keith Keith OBrien O'Brien c rank with any in the co improvements to be M m made necessitated by the U. U business at al homo home and aud from iron comes from tho State Sut al Idaho Nevada and sad Wyom WyO w early date announcement as to when the concluded at which tint OBrien O'Brien company compau mJ h bar barhome home bome to which a aU all bt be |