Salt Lake Telegram | 1936-01-31 | Page 17 | Tourist Trade Benefits Told

TOURIST TO RIST TRADE BENEFITS TOLD Mayor l Cites Income Potentialities Potentialities of tourist trade as asan asan asan an industry for Utah were pointed out by Mayor E. E B. B Erwin Friday in addressing the Lions club in the Hotel Utah when he said tourists spent in New M Mexico xico during 1935 Last year rear tourists reached New Mexico in au au- au- au That is five times the population of the state They spent which represents twice tho cash value of that states state's 1934 oil and mineral output and more than the livestock and agricultural industries industries industries indus indus- tries combined produced during 1935 the mayor maor said New Mexico received on gasoline taxes and fro from sales taxes from these tourists New Mexico accomplished this by national advertising using 56 newspapers newspapers newspapers news news- papers and 50 fiO national magazines he le said Indicating that Utah might build buildup buildup buildup up the same industry by similar means Mayor Maor Erwin said the chamber chamber chamber cham cham- ber of commerce drive starting February February February Feb Feb- 3 will seek to raise a paltry sum when you consider what New Mexico has spent and what nearly ever every other state is spending spend spend- ing Mayor Erwin said Salt Lake Lale City's solution to the tho problem of expansion expansion sion slon is Increase of taxable property and avoidance of increase in taxes The Tho municipal airport will play an important part in the growth of the city he said being needed needed needed need need- ed to complete the program there