Show NEW PHILCO RADIOS SHOWN c BY DEALERS IN SALT LAKE LAKE- Latest Features Provide Exceptional Enjoyment Of Foreign Broadcasts three Forty new 1936 radios are now being shown by dealers denIers In In ln Salt Snit Lako City and vicinity Tho The In Introduction Introduction introduction In- In of these theBo latest Philco models models models mod mod- els heralds a new season of big big- v value tue for tor radio purchasers according to Mr G. G A A. A Rogers president and general manager of ot paterson Stretch Hardware Hardware Hard Hard- ware waro Co the local distributing com com- pany Over the years Philco has haa built built models that possess tremendous appeal ap appeal appeal ap- ap peal In perform performance nce tone and value he said The new 1936 lino Uno possesses es esa a heritage e of quality from the which have have- preceded the magnificent magnificent mag mag- new models which are now being Introduced In the intermountain area I for the first time A complete choice of ot models and cabinet styles Is offered In the new Philco line There are Baby Daby Grands Compacts Consoles Inclined Sounding Board models Remote Control radios and Radio Phonograph Receivers that tune-In tune both American and Foreign broadcasts are featured as 1 aswell aswell well as radios for tor American broadcasts only There are models for tor every ery t type Pe of power power power-AC AC DC DC AC-DC battery and volt 32 thus meeting the requirements requirement of those Jiving living on farms and outlying districts as well as 1 those In hi city homes There is II also a complete completo se selection se- se lection of new Ph Philco 11 co Auto Radios With a new 1936 1935 Philco the radio listener can enjoy enJo thrilling reception of ot programs from all over the world world said Mr Rogers He c can n tune-In tune ev every every every ev- ev ery broadcast service on the air Including in including including In- In American and ond Foreign broadcasts broadcasts broad broad- c casts ts the new U. U S. S Government ent westher w er forecasts all all all' police poUce calls calla amateur ship and aircraft stations And sensational sensational sensa sensa- new engineering advancements in Sn these new provide the tho finest tone and performance In developing the many startling and scientific improvements Philco again aln makes the balanced unit whole the dominating principle The achievement achievement achievement achieve achieve- ment of ot exact matching and balancing of each feature with all others again distinguishes the 1936 as 1 true musical Instruments of ot quality The new Philco will prove exceptionally exceptionally ex exceptionally ex- ex popular with radio purchasers ers this season ho claimed Representatives Representatives ent of ot the many advances in the balanced unit construction of this new Philco are the following The new Precision Radio Dial with station settings spread farther apart than on any previous type of dial enables enables en en- ables the listener to tune-in tune ery e broadcast St sen service ice easily and accurately The Program Control enables the tho op operator operator operator op- op to receive each program at its best It is a a. simple matter tp adjust the the radio to enjoy the theo finest quality of ot re re- re production of speech and mu music lc from both American and Foreign stations One of or the most sensational of the thc now new developments is Philco's Automatic Aerial Used with the Philco wave All-wave Aerial this thu in built-in feature automatically switches ln in the tho exact electrical values needed to maintain maximum power on each wave band In effect it is really five aerials In one In addition to these features which give gUe precision control over ery e broadcast broadcast broad broad- c cast t there thero is Philco's popular Shadow Tuning which shows the listener visually vM- vM when each station Is tuned tuned-In perfectly Many Mony of ot the new de developments provide provide provIde pro pro- vide tone quality never before a attained In to radio Among these arc are High Fidelity with It Its v vastly extended musical range High Fidelity brings out the overtones tones which the ordinary radio cannot reproduce Philco's new Acoustic Clarifiers are scientifically designed to prevent the boom which unpleasant like barrel Is characteristic of some types of re re- re This feature provides natural undistorted tone Sparkling brilliant reproduction is Sa possible because of the famous Inclined Sounding Board which projects all high notes up to car ear level Its Ita largo large sounding board area brings out the low notes giving depth and sonority The result is that artists are aro heard as itIn if it in person RI Right ht down through the entire 1935 1936 line Une from the magnificent Inclined Sounding Board Bord models to the tho efficient Baby Grands Philco offers outstanding values said Mr Rogers And the n new w 1936 cabinets are beautiful beautiful beau beau- distinguished by simplicity of line which gives them smartness and dignity Exquisite combinations of 01 choice handsomely grained woods are used A soft sort velvety finish makes make them blend perfectly into every home Dealers here anticipate record record break break i ing Jag business with the new 1036 1038 Philco models The Thc first flut shipment of the new models to the local distributor distributors is s sported reported reported re s- re- re ported to be one of the tho lar largest ever to come into this city I and special displays displays dis du- dis- dis plays of the new 1936 are now being held by dealers throughout hout the tho city and surrounding towns Theres no qu question that the tho au success ess story of or leadership lel will Ill be bo duplicated duplicated dup dup- this year concluded Mr Rogers The Tho Philco dealers of ot this area orea ore are equipped well equipped to meet every de demand demand demand de- de mand with the three forty spectacular 1936 1036 Just Introduced |