Show Overplaying of Sex Gets l' l Vatican's By THOMAS B. B MORGAN United Press Staff Correspondent ROME UP Sex UP-Sex Sex in modern advertising advertising ad has been frowned on by the Vatican Feminine curves as illustrated illus in some of the modern publications I especially in American magazines mag do not meet with the approval I of ot the Vatican authorities The daily organ of the papal state slate i the Romano in accepting a n whole page advertisement from one of the largest manufacturers of Italian Ital ian inn priced low automobiles censored the gracious lines of the figure of ot a wom woman n removing certain rotundities and substituting a more old fashioned type of skirt for the close fitting one now in vogue The change was of course made with the approval of the concern The Romano which Is L a newspaper with an Increasing circulation cir dr and the only completely free news sheet published in the Italian peninsula exercises a paternal care over its publicity matter With an e eye e eon on its public it refuses ads which play up to any form of vulgarity or sex appeal and it reserves the ri right ht to modify drawings and pre press s matter mat matler ler ter with the approval of the adver adver- tiser User If the advertiser docs does not agree to the changes the advertisement is refused |