Show WIlY WHY BUY NOW FRO r the e chieftains of the national recover recovery administration the thc urge is sweeping the country to buy now It is rather shortsighted shortsighted shortsighted short short- sighted to dismiss the injunction as mere N R It A 4 propaganda It is propaganda of c course but but urse-but hut not all propaganda is is' evil or of of- No cause gets very verr far without it however r righteous There is a mixture of patriotism and thrift ft in this thi buy now movement When patriotism patriotism patri patH can be made to pa pay it ought to be e high high- ly y attractive in this material age The fact of the matter is that rising prices are re indispensable in the recovery program Consumers have already found that the they are up and up-and and they are certain to to find them rising steadily They will be noticeably higher before long Jong Those who ho can buy now and do doso so will save money money What That they save is so much added to their own purchasing power That is where the thrift comes in I As to the patriotic aspects of the urge to spend it mus must be r realized that business and industry have complied with the eo codes des face the necessity of vastly increasing their own costs of doing business To finance these increased costs costs' there must be increased sales I if JA the volume of these increased sales is disappointing disappointing disappointing dis dis- appointing the whole N R A program will wille be e disappointing No good American wants th that t to happen The onI only he way individually ally aUy can prevent it is for him to do his part That Th t simply means that wages earned must be spent pent Money r. r oney earned and out of circulation circulation tion will not help N R A A. to get its job done |