Show ho AU uv U Industrial Surveys I i Realtor Urges 1 0 r i r 0 T. T 1 r e I ur m Wast ast 0 t It IT 1 It IT 1 Cities Urged to Make Careful Studies a as i l Basis for Expansion lJ i Vast Vast ast Sums unis Wasted D on Careless Work G G. C. C W Smith States 1 Vast sums of ot m money ney have lave been wasted by American In in efforts at Industrial expansion before ascertaining what they hl bf to to offer otter any Industry T This ls is Ja t ui the statement mado by George C. C Smith In a 3 a recently published entitled Industrial study Surveys Surveys- An Outline for Communities and ana Manufacturers Mr Smith Is is' is dIrector jj dI- dI 1 rector of ot the Industrial bureau burett burE l 1 the tho Industrial club of oC St. St Louis Louts Mo and I is chairman of ot the Industrial Indus Indus- trial property division of or the Na Nt- tl nal Association of Real l Es tl Boards His Industrial survey n f In i were cre made mad public In W Washington recen recently ly at tho the con conference of oC industrial lri bur bureau au marin managers ers sponsored by the ch chamber cham- cham her ber of ot commerce of ot tho the United United- States Mr Smith Is chairman of Z this conference American communities SmIths states st. have wasted mane money In their efforts at Industrial expansion launching e extravagant t advertising and sales saies campaigns without ever Ter- Ter having M ascertained what they have hive to offer any Industry and without having set up facilities for handling Inquiries or preparing reports for those who might be induced to re te- pond to their advertising appeal GUIDED BY PREJUDICE I In lOIn the past manufacturers forthe for forthe for for- fo the most part have been guided In Inthe In Inthe inthe the selections of ot their locations more by prejudice than by scientific scientific- research le It ha has been said sOlid by on ond authority that fully tully 90 per cent of or our Industries are located without an any preliminary stud study of tho the economic economic eco ace fitness of ot the location As our country more mora completely utilIzes utilizes util util- izes Its national resources and ff- ff it- it duces Its pace of development it- it cause of or lessened opportunities for exploration and exploitation th the th of established industries w. w will III depend more more and more on econ economies econ resulting from location Smith discusses every phase 0 of the Industrial e survey Its technique and purpose Methods of procuring data and tho discovery of f Industrial prospects prospect are told The author takes up various topics which figure In Ia Inthe In the Industrial development of oC a a. government community community government climate agricultural resources resources financial In Institutions I labor living costs costi mar mart and anal corporation fees An ex exhaustive ex cx- e bibliography and set of ex exhibits ex- ex hibits Is presented for those who would pursue the subject further Smith looks upon the expansion of oC manufacturing activities of ot a a. corn com community as Its Us most effective force force- for tor stimulating community community- g growth The attraction of oC Industry to a city however Is Is' not a a. simple matter matter matter mat mat- ter of glib SUb sa salesmanship he says nys It out often orten requires a a. great reat d deal al of of patient bd alid and difficult research work Not ot often any more does a a. manufacturer manu mann locate his plant where his fancy and family dictate Th The In Introduction Introduction introduction In- In of cost accounting has taught him that some some of ot his costs depend upon upon conditions beyond his control l and may vary In different comm communities u n I ties PRINCIPAL COSTS 1 The Tho principal manufacturing costs which may ay be affected by b location lo 1 location cation relate to ra raw and 1 materials Including freight to the factory labor both bolh skilled an and common and Including wage scales scales- turnover and efficiency power water wa wn- ter cost of marketing waste disposal disposal dis d dis- dis and warehousing of both raw and finished products Chief among certain l Indirect or overhead costs coats which must m st also bo be considered d ar an ai cost of land and building taxes insurance insurance in- in equipment administrative expenses and protection against cli cli- cli mate Aside from these there are those thosa factors not exactly measurable as' as costs which affect the family life tire of the industrialist and therefore ma may affect the cost sheet she These have ha to do with the quality It ity of or the municipal and civic I. I In Institutions fl with home homo life lite the type of housing available L the extent of home ownership in the community and the facilities offered working workingmen men for acquiring homes the cost COt of living markets and their operation opera opera- tion and tho the a availability of oC f fre frea h k of foodstuffs recreational 81 facilities for both employer and employed em ern schools school churches clubs and theatres theatre for Cor mental stimulation and ana and development and social agencies ieS for the care of the unfortunate 0 |