Show 1 I I When Bromides Are Interesting i By DR FRANK CRANE Lord Asquith in London tells his countrymen that they eat too much Most of ot the disabling forms of Illness he says are due not to malnutrition but to wrong eating Our own on Judge Gary while spending a period In one of ot his steel company's hospitals learning correct correct correct cor cor- eating tells Americans the same thing Both gentlemen are aro right So are the thousands thousands thousands thou thou- sands who have said the same thing without ever breaking into print The reason the statements of Lord Asquith and Judge Gary achieved front page space Is not due to the originality of pt the thought It Is because we are undyingly interested in per per- A bromide from a famous man Is more InterestIng Interesting interesting Interest Interest- ing than a new Idea from an unknown An idea becomes alive e only when it Is assocIated associated asso asso- dated with personality The course taken by most beneficial reforms Is It generally originates in the tho mind of ot some obscure obscure obscure ob person Then it is advocated among the unknown unknown un un- un known but intelligent minority until It attracts the attention of personalities who arc are In the public eye When they take it up the Idea is given the publicity that br broadcasts It to everyone everone and in time It becomes an accepted ed fac fact that it is part of ot the public con consciousness Advertisers realizing this are paying fabulous sums to spectacular personalities for their Indorsement Indorsement indorsement Indorse Indorse- ment of the articles they have for tor sale The Indorsement of ot Red Grange would sell more more caps than absolute proof that the quality of ot the cloth was wag superior and the style of ot the latest It has become a proverb that the thel words of ot the rich man are accepted as wisdom 1 This has always been decried but there is another another another an an- other side to the shield Having people to whom the world will listen listen- even if It they merely broadcast the ideas originated by the Intelligent minority plays minority plays an important part partIn In advancement Copyright 1926 by McClure Newspaper Syndicate I. I |