Show DEAlERS DEAlER'S lOYAlTY V IS JOBBERS JOBBER'S ASSET Traveling men as a whole are mighty good fellows and the boys who hano hanoTe e lubricating oils are among the elite was I the splendid compliment pRid by W. W F. F Culmer In discussing salesmen and sales methods with a reporter I The same friendly but keen een rivalry ex exIsts ex- ex b between the salesmen for the several oil Jobbers as exists s between w the various 1 j bl Ghe e Jobbers themselves We are all 1 keen for new business but no underhand methods nor dishonest price cutting for the purpose purpose purpose pur pur- pose of ot undermining a competitor is tol tol- tol- tol crated I have e had many or of my friendly enemies enemies' die ene mica mies' tell me that they could not touch a a. Culco Cuco dealer and comment on their loy by- oy- oy alty ally and it is this that makes for a better understanding and better business for all concerned tWe have Insured Culco dealers' dealers loy by- by oy- oy alty by giving them quality oils at all times oils that they could unhesitating unhesitating- ly by recommend on a money back basis without ut fear of losing a customer and then we stand back of their guarantee A cut price competitor could coull not get I very far In the field fled where dealers were satisfied as It is the fellow who has bought cheap goods before and does dots not appreciate quality who II Is likely to listen I to the price appeal because he 1 I. I is not fully funy convinced there is a n difference but the dealer who has always sold guaranteed guaranteed guaran guaran- teed oils and never had a come back backIs I is practically proof against che cheap P com coin petition Do Dd not draw th n from this I however that Culco products are necessarily necessarily necee high priced but rather that they are high quality products reasonably priced The profit on some of the cheaper so called cabled lubricants is often double that on the highest grade Culco oils which Is II the best Indication of the danger in bargain bargain bargain bar gain hunting when It comes to lubricants which may mean the utter ruin of ot an expensive expensive ex ex- pensive piece of machinery Culco dealers have the utmost cOnfidence confidence confidence dence In their goods and are made to understand understand un un- understand that we stand squarely back of them hence their willingness to talk Quality to their customers and wor work hand handIn In m hand with us in educating the public as to the danger in nameless products without guarantee or sponsor |