Show I i HERITAGE OF HATE LATEST FEATURE I OF BLUEBIRD I Will Have No Star but ComI Company Com Corn i pany of More Than Usual I I Having already shown or announced announced an an- forty features in the frist year of its program Bluebird goes into the last lap of the period with some of the best pictures pictures pic plc- tures turea It has ever presented ready for release The subjects include a wide variety and are expected to substantiate I ate the Bluebird theory that the plays play's the thing especially when hen it is done In Bluebird style I The Heritage of ot Hate fixed for October 23 will have no prominent people to carry arry its action but the company company com corn pany will work as a unit in effectiveness effective effective- n ness ss making the entertainment and not the players the main point of interI interest interest inter inter- est to the public Roberta Wilson Vilson Lillian Lillian Lil Lil- I lian han Concord Ellen Sedgewick Betty Hart Betty William Quinn andI and Paul Byron were selected from the I Bluebird stock forces because they were individually best suited to play the therol rol roles s assigned Bluebird will Trill continue its policy says General Manager M. M H. H Hoffman in correcting a story that there might be a return to U the star system We have haye abundant proof that the public is more concerned in good entertainment entertainment entertain entertain- ment than they are in the individual name or player or fleeting notoriety We are conducting a national campaign campaign campaign cam cam- cam cam- of education shOWIng showing the public the how and why of good photoplay- photoplay ing and presenting the many logical arguments that are at hand to substantiate substantiate sub sub- te the original Shakespearean theory While we ate are convincing the public we are also opening the eyes of the exhibitor to the wisdom of hitchIng hitching hitching hitch hitch- ing their theatres to the Bluebird campaign campaign campaign cam cam- and reaping the benefit of the thead ad advertising Of course we haVe leading men and leading women who have names and whose names are used in advertising our features features but but they are principally players whose names we have built up in association with Bluebird features Louise Lovely and Mary Maly MacLaren are stars we have actually creed during the time Bluebirds have been exhibited exhibit exhibit- ed Ella Hall HaU Cleo Madison J J. Warren Kerrigan Kerrig n Ruth Stonehouse Myrtle Gonzalez and nd Val Paul Herbert Raw- Raw Rupert Julian Dorothy Davenport Davenport Davenport Daven Daven- i port Grace Carlyle all Carlyle all skillful artists who In a greater greaten or less degree owe we I their prominence to to appearances InI in Bluebirds But In all aU they have done I and will do the plays play's the thing In the case of the Smalleys Lois Weber and her skillful husband Phillips Phillips Phil Phil- lips Smalley there is a rare combination tion of producers and players that would be hard to duplicate In whatever whatever whatever what what- ever they undertake the Smalleys are furnish a the thing thing for for they always good play and their skill in directing makes a good play better They will continue dir directing Mary MacLaren and have two features in the making for release within the next few weeks weeks- The Girl That's Down and Devotion both real Smalleys The exhibitor who hitches onto Bluebirds is a wise man for his public will be educated to look to him for forthe forthe forthe the best there Is In photoplays on Bluebird Day |