Show HO HOUSE HORSE SE FEED HAS HASPER INCREASED 1 7 PER PERThe PE PERCENT CENT The The cost of at fee feeding Ung horses has increased in in- creased rea practically lly per cent in thelast thelast the thelast last five years rC according to government govern mont ment statistics and in this thia fact alono we have havo one of tho the biggest gest and best belt for tho thet motor truck arguments argument says John N. N Willys maker of the tho three three- quarter Willys utility truck The high cost of li living ing is proving just as big a factor to tho bu business iness man who has has- delivering to do as aA it is to the laboring la Ia- boring man who day by day sees the tho price of meat and other foodstuffs steadily mounting On tho the other hAn hAnth hand th the cost of motor trucks tracks is continually goin downIn down In applying the principle of quantity quantity quan quan- production to the tho manufacture of motor trucks wo are arc not making makinA anex an ex experiment The principle has been neon been tried and found highly successful in inthe inthe inthe the pleasure car field and It is j proving roving just as successful with trucks By concentrating all the facilities of our big modernly equipped factory on the production of thousands ands of trucks wo are aro working vast economies for the consumer for forwe we we can un purchase manufacture manufacture manufacture manu manu- facture and market ten thousand trucks at a great deal deBI lower Jower cost per truck we could one ono hundred Aside from the tho factor fador of maintenance maintenance main main- tho the truck has the advantage ad of the tho horse horse in other ways was The horse lJ being ing flesh and blood has limited en en- duran durance e. e The truck has hils no such lim urn urn- Tho horse grows rows older and less valuable ever every day Age wears him out even en though he ho spends 8 mo most t of the time timo in his stall The motor trucks wears only when in use When it in Is idle there is no expense connected with it whatever or A comparatively careful watch over the truck with adjustments adjustments adjustments ad ad- and small repa repairs repairs rs made promptly makes it an actually better vehicle the tho longer it t is in use |