Salt Lake Telegram | 1932-06-27 | Page 5 | Newspaper Advertising Helps Firms Weather Depression, Survey Shows

Newspaper Advertising Helps Firms Weather feather Depression Survey Shows NEW YORK June 27 UP UP News Newspaper News News- paper advertising Is helping many companies weather the business depression depression de de- de and boosting the business of some to new high records according to a survey made public by American Amen Ameri I can Newspaper Publishers' Publishers association association association tion today Twenty-five Twenty companies that maintained main main- maintained or increased ed newspaper advertising adver adver- thing in 1931 showed a drop of only 7 cent in net income per as compared with the pre preceding eding year while an equal number of ot concerns that cut down on their newspaper Ing ng suffered suffered-a a 73 per cent decrease innet In Innet Innet net earnings It was reported Through their ability to concentrate concentrate concen concen- te on profitable markets and enable enable en en- able abIe companies to realize Immediate sales newspapers of ot the country have not only retained but increased their prestige e as the leading national advertising medium the report said One automobile concern increasing increasing ing tag Its newspaper budget 33 per cent boosted Its net earnings 40 per cent in 1931 it was reported Another manufacturer in the highly competitive tive electric refrigerator market spent last year In newspaper space and dollar S sales les for the year were per cent of sales In 1930 Citing the instance of at four tobacco manufacturers who increased newspaper newspaper newspaper news news- paper advertising in 1931 the report said three showed an increase in earnings earnings earn earn- ings and one a slight decline while four companies In the same line who decreased their aggregate Investment in newspaper space showed a 45 per percent percent percent cent decline in combined net earn earn- ings