Show Cl Chicago cago Best Show Town in Tic Ticket iet Sales Saks By RUTH ROTH COWAN COWA i CHICAGO Feb 6 From JP-From the I viewpoint of or the profit side of the ledger Chicago today was named the I best show town in the United States Stales I right now by those in the theatrical know Legitimate shows sho's here were re reported reported re re-I ported to be ringing the cash registers registers regis registers regis regis- consistently consistently and and loud enough to be heard on Broadway causing New York theatrical producers with Intentions of taking their shows on II the road to turn longing e eyes es west vest ward I The representative of or one theater corporation operators of a string of theaters in the loop said proceeds from Crom its playhouses were resulting in entries under a column headed profits t s Furthermore this representative said the audiences arc larger and business more profitable this year ear in Chicago than at the same time in 1931 and this in the face of reduced admission admission admission ad ad- mission prices stellar salaries that have not been cut and production costs that have not been materially lowered The box office of the theater which houses the Theater Guild series re reports reports re- re ports it has no complaints on business business busi busi- re-I re ness which is conceded to be much improved in comparison with last I years year's midwinter season The average top price in Chicago now is 3 The best besl scat in m the house last year ear cost 5 50 Other seats scats that last year ear sold for Cor to can now be had for Prices then scale down to 1 and 50 cents Some of or the thc shows which can be I seen here herc from the best seat for tor 2 50 required a five dollar bill just last summer in New Net York The reason for the increased busi busi- Iness ness was ascribed to better oin il cheaper prices and widespread dean desin for entertainment and relaxation |