Salt Lake Telegram | 1931-12-07 | Page 10 | U. S. Survey Indicates 1932 Advertising Will Surpass Past Two Years' Results

U. U S. S Survey Indicates Indic 1932 Advertising Will W II Surpass Past Two Years' Years Results NEW YORK Dec 7 The Thc P The board of directors of the Advertising Federation Fed Fed- Federation of America announced today that hat a national survey it has hIlS' conducted con con- ducted indicates the 1932 advertising dollar lollar will bring better results than at any time during the past two years Gilbert T. T Hodges president of the organization the sald-the the survey shows a growing rowing confidence in 1932 merchandising merchandising dising possibilities His report adds that greatly greally improved improved im im- proved credit conditions and the beginning beginning be be- ginning of commodity price recovery are re reflected in an improved unproved general morale Check up of large arge companies showed that those firms which increased in in- creased their advertising in 1930 over 1929 made a 58 pc per cent better profit comparison than Those which decreased decreased de- de creased it the report states Those same firms increased their lead still further urther in 1931 President Hodges pointed out that thata a recent analysis of 70 large cities found that appreciable business recovery re re- covery overy has been under way for some months in the cities where newspaper advertising has been the thc heaviest