Salt Lake Telegram | 1930-02-16 | Page 33 | Sales Program to be Given by Chevrolet Officials during Two-Day Dealer Convention Here

An A EI Elaborate b t Show Sh will be presented at the n a ora e ow Playhouse theatre Monday Monday Mon Mon- day afternoon under the auspices of a group of Chevrolet officials as the opening event of the spring dealer conven conven- tion The official party left to right top row is D D. D E. E Ralston and E. E W. W Fuhr bottom row J. J E. E Johnson and C. C B. B I 4 1 s' s r At 7 0 4 f fI I r I V i LA I A H i F. F 4 I t H J 4 f 1 k Sales Program to Be Given by Chevrolet Officials Officials Officials Of Of- During Two Day Dealer Convention Here Heie One of or the most elaborate sales shows hows to ever er visit isit Salt Lake will willbo willbo bo ho presented b by a a. group troup of ot Che Motor company company- oC officials hero here Monday londay afternoon at al the Playhouse I theatre to officially open the tho an annual annual annual an- an anI I nual day two Chevrolet t spring I convention More I Je than dealers salesmen and th their h bankers bankets will attend The rho official party parly which arrived here Sunday morning is headed by D D. D E E. Ralston assistant general sales ales mana manager er Chevrolet rolet Motor company Two carloads of or stage glago equipment anI and a a. stage crew have been bi ought brought hero for the perform perform- ance aiice C C. C B. B Salt Lake Lako zone manager and E. E W. W Fuhr Fuhl Pacific coast regional manager manarel are acting as hosts to the tho official part party An additional highlight of or the day two series of or conferences is the tho presence of members of or the Car Cal club comprised of 0 Chevrolet Che salesmen from rom tho the Salt Sall Lake zone zono who v sold or more ears cars during durin 1029 1929 The convention will open Monday afternoon with tho sales show at atthe atthe atthe the Playhouse theatre and will in include include in- in clude elude a lL meeting of or tho the Car club prior to tho the banquet at 6 30 Monday Monday Mon Mon- day evening at the tho Hotel Utah Tuesday will be be- devoted dc to a series o of m meetings with Utah hank bank era eis and bu business men with tho the of official ot- ot tidal delegation The final feature of or tho the program will ho bo tho the presentation pres pres- Tuesday at 3 1 p. p m. m of or a a. comprehensive business survey b by Chevrolet representatives in iii this zone relative o to tho the trade potentialities poten poten- 0 of of or the Salt Lake terri tern tOl tory The feature of or orthe the lie sales salM show at the tho Playhouse hou 0 theatre will bo be tho the use uso of talking pictures to illustrate new methods of oC servicing and distributing dis dis- automobiles Local of officials or- or declare that tho ho art of or selling sell sell- tag ing is dramatized to a high degree and that the tho talking talking- pi picture lure vehicle has been heen ac h by dealers nil till over the country as the tho last word woid wordIn In educational sales methods Pla anti and talks by tho executives tires tives will round lound out tho the sales show program Special entertainment features will be given at the banquet banquet banquet ban ban- in the evening nO Roy Williams nationally known as a master of ceremonies will handle tho enter enter- Tho Chevrolet folet sales show Is JR purely an Am American kan 1 phenomenon declared C. C B. B local zone manager munuel It ll is Js done lavishly and effectively rho Tho party has brought with it two carloads of or stage equipment equip equIp- ment meat and a crew to handle the equipment The present party part has lias visited New Orleans Houston San Antonio Dallas Oklahoma City E El EI ElPaso Paso Los Angeles San Francisco Portland Seattle and Great Cheat 1 Falls alls prIor to coming here which Is the thelast thelast thelast last elt city on the Itinerary Tho The official party put includes D. D 13 E. Ralston assistant general sales manager E n W W. Fuhr Pacific coast regional manager J. J E E. Johnson Johnson John John- son Detroit manager dealer Ti- Ti nance mince and business management division W W. G. G Powers C. C W. W Fox E. E K 1 Purchase and W W. J. J Rutledge Rutledge Rutledge Rut- Rut ledge all representing the tho Central Centra office In sales promotion A. A A A. Turner 1 representing representing- the central of office office of- of fice lice in parts and service J. J Val Va ough Pacific coast le regional lonal manager parts and service and C C. E. E Dempster Pacific coast regional sales salE's promotion