Show u W D A Y S Button 0 n LY T wo 0 MORE 0 R E e Who's s Got Coot the atee Button i jA p A A r ext Sunday Is MOTHERS MOTHER'S DAY Select Beautiful Gifts for Her N OW 9 BUTTON SUTTON BUTTON Winos Wino's 9 Got the If You Did Not Receive a Button Call at Auerbach's and Get One Free V No prizes to children unless accompanied by an adult In order to show our appreciation to Auerbach h patrons the Auerbach Company Is this year arranging a unique unique- system of distributing VALUABLE PRIZES In addition t to td giving WONDERFUL WONDERFUL WON WON- VALUES Every household in Salt Lake City received a card with vilh a b button printed on It and a number on the button Auerbach s 's Goth Anniversary Sale and Information n about the prizes also appears appearson on the card If It you did n not t receive a button card come to Auerbach's and you will be given one free KEEP YOUR BUTTON AND BRING IT TO AUERBACH'S It may bring you a valuable pr prize These valuable prizes are placed in various sections of Auerbach's Big Store and Auerbach's Furniture Annex with a number on each prize BRING DRING YOUR BUTTON IN and look for a prize If It you find a prize with the same number as your button present your button to any department department department de de- de- de head and claim the prize which will be bo given Ab Free Fee New Prizes Will Be Added Day by Day and the Numbers Will Be Changed Every Day Keep Your Button Button It It Is as Good the theLast theLast theLast Last Day as the First A I SINCE 1864 NEVER UNDERSOLD If you can buy it for less we will cheerfully refund the difference We Ve meet any special offer made by uy any other firm in Salt Lake City If after making a purchase at Auerbach's Auerbach's Auerbach's Auer Auer- bachs bach's you discover that you you could have hav bought the same quality and brand for less less- m money ney anywhere else in Salt Lake on the same day we will cheerfully refund refund refund re re- re- re fund the difference in price WITH THE ABOVE ASSURANCE THERE IS NO NEED TO SHOP AROUND BUY AND S SAVE AWE VE AT AUERBACH s n AUERBACH'S BIG STORE 1928 The e Peoples People's St Store re Since Pioneer Days Has Always Been the Store With the y Friendly Spirit In the e early pioneer days days' when the Auerbach store was op opened ned it served as as' as asa a community center Friends met and chatted leisurely over their purchases Around round its old-fashioned old stove stove- in the little room one tore store t the e problems of the young city and of the nation were ere discussed and settled Throughout its entire history the Auerbach Company Company Com Com- pany has has' been a friendly store liThe store The Peoples People's Store At Auerbach's everyone feels welcome whether they come to buy or just st to wander through the interesting store and see the new styles It is ever the a aim m of the Auerbach Company to 10 have The Big Dig Store known as- as as the store of the friendly atmosphere and the welcoming ming smile This is your sto store e We are always at your service y you you u need only command command and we will make every possible effort to please you V AUERBACH'S F FOUNTAIN AFTERNOON SPECIAL SPECIAL 6 6 3 ONLY Hot Toasted Cheese Sandwich Potato Chips and Pickle 2 5 1 bottle Ice Cold j Of your choice of the following fallowing Tea Green Black or Dr Mixed in individual pots piping hot Coffee supreme In flavor Hot Chocolate Swiss style rich creamy whipped creamy whipped cream float Plain Sodas real fruit flavors ice cold q f Fountain Fountain Downstairs I Give Mother Something to toW Wear ear f ir- i Shell She'll Appreciate New Newl l s n-s c r 4 n DR DRESSES ESSES ESSE'S t eI y r f. f JI Y f t f t r P l p u r i i 1 t fG r t r I f. f a f You will enjoy selecting a beautiful dress d ess for Mother from our extensive and complete asi as assortment as- as i w a of attractive spring and summer summer- Mt I models A gift of a dress is a gift always ur useful and beautiful as well The materials 1 include flat crepes and printed eft ef ef- t Ar J Soft navy eor ettes have the fashionable fashion fashion- i i z able lace laGe collors Other colors are the fashionable fash fash- and black lack Sizes 16 1 e tans rose green n 4 i j- j t 4 to So 50 St Styles les include ie embroidery piping pleats and tiers f ti fJ r i Irb ty Other Spring Dresses 9 95 to r Ready Wear to Vear Section Section Second Second Floor Of Course Sh Shell e ll Be e Happy a r. r to LO Receive New ew i fJ-i 4 C OAT 0 A T S J Jo Cr C 1 S 0 Y 4 1 A 7 Isn't it alwi always s like a mother to think of of her k kown own apparel needs last of all Mothers Mother's Da Day Dayis L A is your opportunity to select a beautiful Y f ft h coat for her at a pleasingly low price price Mod Mock to els for the matron are being featured in in this 1 i s special ecial group and Ind you will find many attractive V iiI tive styles and many coats that have been t. t t j r- r rV V much higher priced earlier in in the season hl- hl Included In In- t ft eluded are both bath tailored arid acid fur trimmed fur trimmed j I 1 models in tweeds and sheen t 4 1 k t f r RS- RS t. t A 7 ular t tans kM 2 4 w 4 T r. r t the The colors are popular o p ns n nay navy av and black Si Sizes es 1 16 6 to 50 i v A g ii a n- n U. U OtherS Other ther Spring rin C Coats OatS tp 50 j 1 M. M ij i- i d- d Ready to Ready to Wear Section Section Second Second Flo Floor r. r b Ire New Hats for or MOTHER 5 o We are showing a a. a gorgeous array of smart stylish hats specially selected for Mothers Mother's Day FREE Sunday delivery service by bya bya- a- a uniformed uniformed uniformed-mes messenger messenger mes- mes on Mothers Day Millinery Section Section- Second Floor r J i J Footwear for f r MOTHER MOTIER MOTI- MOTI ER 5 5 1 J IP If you are looking f fors i footwear r for r l Mother ther that is la at once fashionable fashIonable fash fash- und ind comfortable you will be interested in this collection Shoes for ensemble lack lace frock and evening gown An extensive collection in the new leathers and colors attractively presented and priced Shoe Main Main Floor k kr kr kI f r I r i Flowers for MOTHER Mother will appreciate your love loveIn lovein lovein in giving her a beautiful bouquet of flowers lowers to be worn on her coat of or dress With the wide selection selection selection tion that we have to select from will find something something something some some- we ve are sure are pure you thing to please her I. I 0 Flower Section Main Floor l I Il I l r New for MOTHER i 1 A popular new triangle t scarf that everyone is we wearing ring will make a wonderful gift for Mother We Ve have a wide as assortment assortment as- as nt of colors so that you will be able to get just the tho color she most desires 0 Scarf S Section Main cUon Main Floor b 0 Perfume for MOTHER 7 Mal Make e mother happy this Mothers Mother's Day with a beautiful perfume gift 1 We have a wonderful array to select from including Cotys Coty's Chypre Paris and LOrigan and feel sure that you will find something that she will 1 i 6 be delighted A v with th 0 J Main l Floor or i I. I Toiletries forLet for Let Mother know that you remember remember remember ber her this' this day by giving her a beautiful toilet set 1 We Ve have several several sev sey- eral sets to select from One of these beautiful o sets we are making a 3 special price ort od for i Mothers Mother's Day Others to Main Floor N Bath Salts for i One of the choicest gifts for lor Mother on her day is a wonderful set of bath salts We Ve have a wonderful selection including Blue Rose and Elmo Fiancee 1 arid and April Showers Oth Others r toY f 3 ln Fl o Handbags Ha- Ha Han n a s for MOTHER f For that personal gift you are go going going going go- go ing to give your Mother on Mothers Mother's 4 Day what could be better than a lovely handbag We have the pouch and style in the most popular popular popular pop pop- 0 ular shades and leathers leathers leathers leath leath- ers with shell or metal I 95 frames and silk or 4 o 0 leather lined and fitted s j Others to 1850 M Main in Floor l j jewelry for r MOTHER J 1 ft Your Tour Mother Iother will be more than pleased to receive one of the many many- beautiful strings of beads that we a have to offer We Ve have pearl chokers chok chok- g ers pearl and crystal combinations pendant u drops inch 18 length 1 c o chokers and inch 60 pearls Others Others- from to 1 V Main Floor 1 J Silk Hosiery for or 1 Give Mother a few pairs of these famous Theme Semi Service Semi Service Hose with the narrow lisle top and slipper slipper slip slip- per sole reinforced heel and toes New spring shades in atmosphere honey be beibe C if C purple sage and all the I D D dainty shadow tones j Special per pair Hosiery Section Section Main Main Floor 1 New Gloves f for or I 1 Mother ther will wilt be delighted to receive lve a beautiful pair ot of these gloves Here is a wonderful collection in Indeed in- in deed of f and cuff gloves b t Slip-ons Slip and button models With and with with- without b ou out fancy stitching In 2 P 95 the loveliest and smartest smartest smart- smart es est new shades AH s Glove GIO Main Section F Floor Floor- Handkerchiefs for or MOTHER If in doubt as to what to g give i ve Mother Iother come in and select some e handkerchiefs from our wid wide r as ment We Ve have all kinds hand br broidered or touched with with h o a aw bit bi t of 7 t real dainty lace She is sure t to 0 ap ap- predate whatever kind yo you choose for who whoever ever ever had had ad too m many ny 5 0 handkerchiefs handkerchiefs' C 0 each y Others to e each ach Handkerchief Handl Section Section Main Main Floor Q r. r 1 |