Show s' s f How We Spend Your Money in building Studebaker cars y it Why people buy yearly ear r I t T l T T is true that we spend la lavishly America The he Light Light- Six Light ix more than Then The we we pay extra for continuous I r on Studebaker cars But It its it's s all any competitive car within 1000 of service Last year men in our tZ to your advantage its price factories got anniversary checks checks checks- y tJ It is by that spending that we give In closed c cars r w we offer wondrous total After five years of n you the greatest value in the fine-car fine luxury The lining is IS Chase Mohair service those checks amount to 10 field We offer pr prices ces no one matches matcheson made from the fine fleece of Angora of their wages goats V Velour would cost about one- one on any comparable cars That lavish led th third lr d th that a t saving up t to 0 a car W We e spen spend d 2 year yearly I y on our spending people Note those that steel el co operative co-operative opera t. t Ive wor work k f for or men bumpers st last y year yea to pay 2 for Ir Studebaker cars And Ana that volume trunk those extra disc wheels with Every year we give factory emIr em em- b. b d down where were h the th co cor cord rd d ti tires rez on some m models od e I s. s N Note 0 t eta that h t one weeks week's vacation with pay brings gs our prices P own t to 0 they ey Y a are extra courtesy light Think what That cost us last year they would cost if you yon bought them We sell them stock on attractive r 50 in plants pants l terms We retire old o on n 7 The cost of care pensions ons Studebaker pens assets are In modern modem plants and equip equipment ent we The unvarying standards in Studebaker Stude Stude- All this to keep men happy to have Seventy per cent baker cars are fixed by a department foster morale and arid to keep men with withof withof of that amount was spent us when then they develop in the past seven years efficiency u So it represents th the last i. i word in I equipment Not In in dr drop p forge D Dont Don't on t B Buy u uy Blindly y y extravagance plants so every vital part partis Do such things seem is made to Studebaker Studebaker is today the tit leader in In the extravagant They are standards fine-car fine field not All those extra dol doK in In body lars s save ve more dollars for It has made this concern the largest plants so Studebaker our buyers ideals be shown in is builder of quality cars in m. m the world may The They y result in the cars every body You can find nothing in In cars at 1000 or you see in the prices and All that is staked in a a over to compare with Studebaker values values we offer Nothing permanent way on satisfying satis satis- Studebaker sales have almost trebled in inthe else in the field can c'an corne com corn e fine-car fine buyers bet bet- et- et the past three Y years ears The growing demand pare than rivals vols ter Jer our n is the sensation of Those Thos values have bave reI resulted re re- I TT What na t extras cos cost t r For 72 years the name Studebaker has suIted salted in Ina a demand for cars per year i stood for quality and class But never so o Lack of vibration is a That volume cuts our I famous Studebaker fea fea- much as today costs in two as compared ture We get that by ma ma- machining Then dont don't buy a car at 1000 or over with limited production chining crank shafts as without learning what we offer The cause of overprices over over- they were in Liberty Airplane Air Air- prices values under-values plane plane- Motors rs That extra Is is not lavish expenditure cost is over f yearly It is IS Matchless endurance is IS another of Methods and Standards It is 15 Limited production famous feature One Studebaker Six enormously expensive Heavy overhead still in active use has run Our constant improvements are Out date machinery miles since 1918 We get that through due to ceaseless research experts ex ex- Antiquated methods costly steels On some we pay 15 devote their time to the study Non economical plants bonus to makers to get formulas exact of betterments They make Transient labor Beauty of finish is another mother su- su su su- tests per y year ar Discontented workers B But t that fin finish sh requires That That reliability is IS due de to Weve We've eliminated those things many operations including 15 coats inspections lo s of the material and workmanship work work- Weve We've done it at what seems to you youa of paint and varnish manship In in each Studebaker c car r before be be- a heavy cost per car But each of Our real leather cushions s cost 25 fore fore it leaves leaves the factory This re requires re- re those extra dollars saves 5 we be be- per car over imitation leather quires 1000 inspectors lieve leeve Note what values and what Every Studebaker car car is Timken- Timken Being with prices have bave resulted Note th the amazing equipped The Special Six and the generous men ing mg demand the demand the overwhelming demand de de- Six Big-Six have more Timken bearings We pay maximum wages wages wages-at at least mand it nand it has brought for Studebaker than any car selling elling under in as much as anyone else will pay cars n L LIGHT 1 G H T S SIX I X S SPECIAL SPECIAL SIX PEe I A L S SIX I X B BIG I G- G S SIX I X Pass S-Pass W. W B. B 40 41 H. H P. P 5 Pass W W. B. B 50 H. H P. P 7 W. W B. B 60 H. H P. P Touring Tearing Touring Touring Roadster 3 R Roadster 03 d S t er 2 2 P 1325 00 S Speedster ds ass C Roadster Coupe R- R Rd oa d ster 2 2 n pee ter 5 5 P ass I i Coupe 5 Coupe 5 S Coupe 5 S 2495 00 I I Sedan Sedan Sedan AH All prices prius f. f o. o 1 b. b facto factory Terms to meet your convenience con 4 r t a t 4 i. i J Open Ff ti tV t p vV v CS C- C V lili S Evenings V t for more thin and andr f t five Sj Sundays i t I s r South State Se Salt Sait Lake City I a y s fc r. r I I I IThe I II I II I T The Worlds World's Largest Producer of Quality Automobiles find I I II I tu Every r Grease your car thoroughly thoroughly thoroughly thor- thor with the Ale- Ale mite High Pressure system of lubrication It saves repair bills In practically every town you will an service station who will grease grease your car at nominal nominal nom nom- nominal inal cost ost erni e eu Lubricator u cr Company 32 South West Wed Temple Salt Lake City Utah I AUERBACH CU CO THE BIG STORE Ss f BROAD BROADWAY AY ST STATE a r t I AUERBACH'S I 4 r i. i t f i GROC 1 t 1 L 1 t JellS Jello Jell o all flavors flavor S 3 25 i v. v f Dundee Imported Marmalade Mar 5 1 1 i malade marade 1 1 Ib jars L. L 42 C G Seed Not Seedless Raisins 10 lOc C Circle B Coffee Steel Coffee Steel cut vacuum packed packed- OJE cans 1 pound 1 u c H cans cane 3 pound 3 un SI cans 5 pound 5 lI 16 s Sixty Dresses Desses of the present mode ode in a a- Bulk Red Mexican Chili I O- O loo C M Monday on d ay CI Clearance S Sale a I e 2 Bulk Ib Ibs Lentils 25 C Bulk Lima Beans 2 Ibs lbs 25 Cloth street frocks in the popular coat coal style and Bulk Bulk Navy Beans 25 C 0 3 albs Ibs other fa l models favored vore A variety of charming channing Old Dutch Cleanser afternoon and dress models 2 cans IM of satin and silk crepes all crepes all 2 5 2 k s. s Wax Paper C reduced and grouped in one rie Dromedary Dates large targe 35 6 5 2 for lot for M y Clearance at c 1 lb Ib So Soft Shell Califor California or- or 21 1 nia Walnuts Walnut Ib lb 27 C Del Monte Hot Sty Stylo Styls Most of the models sa Sauce EC C Plenty 0 of f I larger arger sizes sIzes B Barrel Barre I L Lemon emon V Vanilla ani 11 a shown in In dark colors and Ginger Snaps 25 c in slenderizing lines brown b rown navy b black 1 ac k Auerbach's Auerbach's Downstairs r t r v. v f 7 T ti t o ot f t j 11 1 t 1 f t J 1 ir r p f 1 i t. t 1 HILLS ILLS just dont don't grow v big enough to stop Overl Overland nd With the bigger power of its bigger new engine Overland gives you a feeling that hat it would climb to the cl clouds if roads led up that far Put this amazing power to a test y I I 1 r r rf f e 1 t t BROWNING G AUTOMO AUTOMOBILE ILE COMPANY Salt Lake City South Main Main Was Ogden Ogden Idaho Falls it J 1 tx h fobb o e d o oS S r |