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Show I -irvj if W gfel i 1 savecl this I W jj money by f w-tSx shopping j) hVI the ads WS in this I 1 This smart lady knows that she saves time, steps, efforts . . . -and MONEY.. . . when she studies the ads in this newspaper BEFORE she sets forth to shop. This way, she can get an over-all view of what's new and what's good in the stores . . . can compare carefully many values. She starts her shopping in the pages of this newspaper. For the merchant, it is equally smart to advertise what he has to sell where most people look for buying information. Advertising in this newspaper is the shortest distance between seller and buyer! It Pays to Advertise in 'I! t;' The entire matter of fashion is one of looking ahead. When we buy or make a diess or suit, we immediately plan what we can wear with it what we already have in the wardrobe and what is needed new. Color is all-important and the wise woman is the one who maintains a long-range plan for the. colors and accessories ihe chooses. Fashion and pattern magazines are the main har-gr-w--- bingers of style news to f ' , w I -t tne consumer, and their h - VV ' ' I vl source of information is ; ' I i ' i si e multitude of garment - 'Z s i manufacturers, designers I I $ - j J and textile manufacturing I - J" , Jl companies. The lattei f " ' ,V "H '' ' fi group, for i'i-.t..ince, is nov f 1 'sf- i , j busily v on plan U , ' " i 4 for tic:.' . ' ! - nJ v ntei i "IvW ' M SILL -i. .,u.;.i OF KAW, FASHION ,vY SIUYj I For those of us at home' - ' HHIV?-' however, the problem is ;!i;A4 '- Hill 4' (-'- II f " n0t nearly as involved. k, ! JklH!VtV':V- I If " Fashions have a way of ;' J'liit-i V'-' '-I 1 sorting in Europe, are yV' I '-11 presented in following sea- - N x 1 - l8 I sons on the American ; Nff!, I market, and are much " Wit ' 1 more conservatively styled ...J&L by the time they appear in ! moderately priced ranges. I The chemise and tunic styles are good examples. The simple sheath iresses have been popular for some time now, and are still in great lemand. The simple, basic dress (remember when it was "the little )lack dress?") is marvelous because we can dress it up or down vith jewelry and various accessories. A knowledge of knitting and rocheting comes in handy here, as you can make small items such is collars, belts, and jackets. , THE CAVALIER JACKET ! The short, dashing bat-wing jacket shown here will be a smart implement to the simply-styled dress. Knit it in the bulky, won-lerful won-lerful high-speed yarn that practically flies through your fingers. The jacket is simple to make and takes very little knitting time. The interesting pattern stitch gives a bulky, raised texture to this acket. Directions are given in sizes 12-14-16. If you would like the nstructions for THE CAVALIER JACKET, simply send a stamped, ;elf-addressed envelope to the Needlework Department of this aper, requesting Leaflet No. C-356. I i Ififjotlier d 2)aif Watches -- Rings Costume Jewelry Ironed jewelry - y I j j j r 'WM&iii- vtS I ' '-Z2 Now i Model R-20 rj ThIs Week ,rSAR0T,SSER,E! " $88 u CD) fj Here-is the first rotisserie with y47'UYT' the accurate heat control of a I '"'O fine range oven ! Just push a V "J2 button ... set the timer and your Coin! 's coo'et' 10 perfection s-!tSarUOus even cooking, automatically I Has big capacity, 5Hav! sted fr ra too! Roasts an 18 pound turkey. ''" outside "T n 5rown Rotisserizes a 14-16 pound turkey, inside. " and ,uccu- Yet it's a compact 12 inchei high. '""rolled ern0tic- iii'i'i MK.enta,.bakt Ju'der meats I Quick eoMn i Wnee v ?ut'fu"y infra-red heat seals in neat 8 Tehea fast juicet ood-t tastid c!ed with oven this week only a $9.95 set of spices! :LV DRI(C. J safely stored in this LVN E XlF" CEDAR CHEST fff the gift that starts you S j&gzZSZZj $4995 l jC Magnificent "Deep Gleam" ' Y finish f: "f 9y Aroma-Tite construction Si t W 3 34 " aromatic cedar interior i VOLtX O .Free moth protection , m Jt guarantee j LCm7U4i& cs1nSnrm0deni 5 :!': 1 ' !: SEE OUR WINDOW FOR PRICES y Free rr- n Phone Delivery 11001 S, UUDC HU 9-5621 i : |