Show I 1 an iu Engli bli court P 3 tent medicine advertisers who to a laak aal on the virtues of re medie can lo ie 10 I l o e coin compelled pOled to redean their promises es in ill the english courts A test cast cas decided thi by tho court of appeals etab establishes lishes an all interesting precedent aeu t for america as well A year ye araso ago when the influenza was prevalent the carbolic smoke ball company campany in an advertisement verti guar anterA immunity from tle disease to every everybody budy who used remedy three limes aily for aoi two weeks to be tho forfeit mrs carlill used the ball faithfully for three weebo and then the epidemic seized her she kimt it i ii I 1 her claim fora but the money rOney wagn wasn t paid all forts of excuses were wa hi rl gued aed that the ilia offer was waa a mere device to attract attention a in in its terms that there was not 2 aple loui pleta to contract because al mrs carlill carlil ea rot not notify the company of her a ac C cep tance of the offer all these excuse bava been brushed asido aside by the court in which mrs carlill Clr lill brought suit lord justice bowen ir in the decision likens the case to the offeror offer offe of P reward I 1 fur for a lost dogg dog people do not write let tra t ra to the advertiser advertis cir accepting his offer r they look for the dog jt is safe tc sav that the decision will work a sweeping in modification of the claims made on OB I 1 behalf of the thousand and alid one oae cure alls in the public printa London letter |