Salt Lake Tribune | 1914-09-27 | Page 20 | red factory is Considered Model

e FACTORY IS CISIHQ MODEL Tho factorv in Lansing which builds the Eeo the' Fifth is considered the model automobile plant. Engineers from everywhere so there to inspect it. It' has been developed by B. E. Olds, who has spent twenty-seven years in car-buildinij, and bv a'wonderfully able staff. It is because of this plant, with its wouderous efficiency and its special machinery, ma-chinery, that a car like this can be built at the Kco price. When one gets a car built in the "Reo faetorv, designed by R. E. Olds and built to accord with his extreme requirements, one is getting the utmost in a car that stays new. The engineers who . build T?eo the Fifth keep test chasses running on tho ro?J. They run the car at least 10.000 miles nt high sneed on rough roads. Then thev take it apart and inspect it. Each important part in the car must not only stand that test, but it must conic through almost new. Any such part which shows more than slight wear comes back to the designers and experts ex-perts for betterment. It is considered that a car which meets that test in that way should, with proper care, run for 100,000 miles.