OCR Text |
Show KNOWS HOW TO ADVERTISE. There is always more or less rivalry for popular attendance at Easter serv-ices: serv-ices: but it is not always that a pastor is able to so advertise hig services and minglo with tho advertisement a gentle gen-tle reproof, admonition, or reproach in such a manner as to make the advertise-ment advertise-ment additionally effective. A report comes from Texas that a clorgyman in Austin, in that Stato, announced on the Sunday boforo Easter that there hail como to his cars a report that the Easter display by tho women of his church was to be ono of unexampled richncFa and profusion; that tho ladies' bonnets wcro to be of extraordinary variety va-riety and expensiveness. Uo took occasion, occa-sion, thereupon, to censuro tho idea ol such lavish display, and to express the hope that the women who were determined deter-mined to attend his church on the (succeeding (suc-ceeding Sunday for the purposie of competing with their sisters in the mat tor of their hats and gowns, might go to somo other church. This is mingling tho announcement ot display aud censure of thnt display with a judicious allurement that was not lost upon his congregation, and tho report is that the church was practically mobbed by tho immense attendauco on Easier; llie ladies didn't go to "somo other church." Hero is thorcfore, a pattern example to ministers. They C3n hold up the bait of allurement in this naiv0 manner and judiciously and piously denounce the display which is expected at their church, and then obtain ob-tain all tho of feet of an attractive advertisement, ad-vertisement, not only to tho women o: that particular congregation but to overy woman iu the city who likes to 600 a fine Easter display. A pastor could not adopt a more attractive means of getting a big congregation than to follow closely iu tho steps of this Texas pastor. His course was shrewd, aud at the same timo was so thoroughly rigorous and right that there was no moans of criticising it in any respect. |