Show dumper Bumper Babies Boost Booming Businesses Special to the Clipper NEW YORK Feb 1 Davis I-Davis Davis County is achieving a natural solution to what is an economic economic economic eco eco- puzzle in many sections of the country The problem is how to util- util lize ike the growing volume of consumer goods and the increased increased increased in in- creased production of farms made possible by new scientific ic tools equipment and methods To match the enlarged productive productive productive pro pro- capacity the consumption consumption consumption tion of goods and services must increase in proportion to it points out Arno H. H Johnson well-known well marketing authority author author- ity In Davis County the answer to it is found largely in the new market created by the large oncoming generation New babies are proving a blessIng blessing bless blessing ing to the business community community community as well as to their parents Each child represents an added demand for consumer goods Davis County from latest Governmental and other data is witnessing a birth rate that thatis is running 27 per cent ahead of the average in the Mountain States While the rate births I per 1000 among local residents is high it is as nothing compared compared com com- comI I pared Jred to what is expected ed to occur in the when the huge crop of babies born in the thelast thelast thelast last ten years begins to reach marriageable age By rBy 1965 according to an estimate by U. U S. S News and W World orld Report c consumers will i require 30 per cent more goods and services than are being produced pro produced produced today simply because there here will be more consumers It t presumes a continuance of the he present rise in the standard of living In Davis County by such standards the demand for auto automobiles automobiles automobiles mobiles apparel food house furnishings and the many other products in the local retail stores now a annual annual an an- nual market according to Standard Rate and Data Service Service ice ce will have grown Il to 36 a year The pressure of population with its generation of new busi business business business ness will benefit the ec economy nomy as a whole say the economists They feel feel- that feel that it may even bring ring about a solution of to today's today's today's to- to days day's troublesome farm I lem em ern More 1 people will require more food Looking ahead they hey feel that American farmers farmers farmers farm farm- ers will very likely be pressed pressed pressed press press- ed to produce more rather than less ess |