Show OFFICE OF THE ADVERTISING AGENT I may not be known generally that In New York Chicago and other big cities are dozens of advertising agents whose business It is to spend HB judl lounly us possible the advertising appropriations ap-propriations of their clients Th y must study the main proposition thu food product the cornet tho medicine or what notthat it In proposed to bring to the attention of the great purchas lag public Having done that I hoy must bring It to the attention I of that pull as affectively as possible This involves their choosing from all the arious means of publicity that whIch will do their clients the most good dollar for dollar of expenditure The relation of the dvertlslng agent to his client for client Is not too large a word to line herewith IM much like that of tie lawyer l law-yer to his client Or of the physician to his patient The agontn advice must hr wise and skillful He must not make my mistakes It1 he made mlslnkes he might kill the proposition and that In time might kill him In vl I ° r of these unquestioned facts It will be of interest to readers of The Tribune and we mention t this paper nndcslly and only because of another unquestioned fact namely that IL would first come into the mind of any writer In thla 1 relation to any as we can say without any fear whatever of contradiction that The Salt Lake Tribune Trib-une Is best known of all the publication publica-tion o the Intelmountain country imong the general advertising agents of the East Indeed to many of them practically all other publications In tho Intermountain country are unknown ihero is n reason for this The Tribune Trib-une has age to recommend it I has ilways had editorial vigor I has always 1 al-ways enjoyed the confidence of the reading public to such an extent that Is circulation has always been the largest in the Intermountain country Now then having an editorial and news character which comes with age iml with the vigor and wisdom of a Ifclong public spirit and having in addition ad-dition to this the largest circulation no question cnn arise as to its value as a advertising medium If only the proposition propo-sition to be advertised la an appeal to the people of this Inlcrmountaln country coun-try and as our people in Sal Lake Utah and In our neighboring States ind Territories are Just like everybody else unless they arc a little better it follows that an article that IB worth advertising elsewhere is worth advertising adver-tising here and when once It has been determined to advertise It here then The Tribune almost of necessity is chosen While we say all this modestly we do not hesitate to say It In the hope that our own local business people a well ns the general advertising agent who is so far away from us will be induced to spend his advertising money wisely Instead of unwisely for there is a pretty pret-ty good excuse for a newspaper which now and then exploits Its own merits a HUe If n the sumo time it makes It caster for Us patrons its friends Is Pllrons Its neighbors Its acquaintances and even Its enemies to make their money go a little further that Is to make It do them a llltlo moregood dollar for dollar |