| Show Calendars Have Gro Gr Grown ni to a a Business in 55 Years Y e rs I The American public has been I up pin for many years years- since shortly after the close of an an- another another another other war the conflict of 65 1801 when some unknown but enterprising genius had the idea of combining a calendar and a sales message It wasn't until 1888 1808 however that E. E B. B Osborne the daddy of the modern advertising calendar not notI only brought t advertising to the cal cal- calendar calendar I on a wide nation scale but also brought profits into the picture ure as well Osborne was smart enough to see the pictorial possibilities in inthe inthe Inthe the new and beautiful county court courthouse courthouse courthouse house built in Montgomery Iowa He drew a picture of it attached a aI I calendar to it and then went vent out and sold the idea of printing their names on the calendar to 22 adver adver- Users This calendar was sold wide wide- widely widely widely ly throughout the Hawkeye state and that started the modern calendar in in- industry industry which has now grown into a I a year business Calendars are arc made in every con eon conceivable conceivable size and shape shape from from the smallest which will fit into the vest pocket to the 29 by 42 inches in size which will cov coy cover cover coyer er a large blank wall These jum boes go well in rural areas where wall space isn't at such a pre pre- premium premium as it is in small apartments and small business offices in the con metropolitan areas Here the average size calendar is only 16 by I 33 inches in sze l I |
