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Show Ad Club, University To Team for Series on Advertising An important "first" for educational edu-cational television will be scored later this month when the Salt Lake Advertising Club and University Uni-versity of Utah team to present a series of telecasts on advertising advertis-ing over the university's educational educa-tional outlet, KUED-TV, Channel Chan-nel 7. Line-up of talent for the programs pro-grams reads like a "Who's Who" of the Utah advertising profession. profes-sion. The weekly series of telecasts tele-casts will begin on Channel 7 on Tuesday, March 31 at 9:30 p.m. The course, "Principles of Effective Ef-fective Advertising" will made for businessmen who need to know more about getting the most from their advertising dollars, dol-lars, as well as for students. First program of the series, "What is Advertising," will bel presented by Dr. O. Preston Robinson, Rob-inson, general manager of the Deseret News Publishing Company. Com-pany. Top experts of the various phases of advertising will then, follow each Tuesday until the series is concluded on June 2. The University of Utah will include the series as a part of a Marketing Department and Extension Ex-tension Divison class on advertising adver-tising which will meet at the KUED studio. Utah State and Brigham Young universities have also indicated an interest in the series and are expected to include in-clude the programs in advertising advertis-ing classes at those schools. In announcing the telecasts, Herbert L. Price, Ad Club president, presi-dent, said that the "goal of our series this year is to reach more people wit useful, basic information infor-mation on advertising methods and policies. "We feel this is especially important im-portant for students preparing to enter the field, as well as for businessmen who are responsible for advertising decisions and expenditures ex-penditures for their organizations." organiza-tions." The ten wek series will'be co-sponsored co-sponsored by the Salt Lake Ad Club and the University of Utah department of marketing, exten-sion exten-sion division, and KUED. |