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Show business in slack nitjfht, on the aan.4 principle, close up his store to save clerk hire. When times become a little tight people are inclined to hold fast to their pocket books; mid that ii the time to go niter them to induce them to buy. K there is any business to be dono during dull tiroes (and thero always is) the liberal advertiser is going to get ths cream of it; and in flush ioasons tho same rule holds good. putting the merchant mer-chant who believes in printer's ink ahead of bis competitors. There are men trying to do business In Salt Lake and in every otiier city whose plaoea of bus'nef-j are not known to half or quarter quar-ter ot the people whom they aim to trade with. They hang out a sign and j expect everybody to coma alongthat nay and stop to read. I'eople are not built that way. 'i he newspaper, on th- contrary, is looked over daily, and the business men who patronize it, particulate par-ticulate thoso who artanero striking advertisements, bi.con.j familiar to all its readers. ADV I KTISl MO. A. O. Fowi.p.u, jr., an expert in ad-vervising, ad-vervising, has established a department in the .'ew York Jounmli.it through which he answers all sorts of questions on that subject. In the last issue of the paper, replying to a New Hampshire inquiry whether or not a local mercantile mercan-tile business can be made successful without advertising, he says: "It is within the bounds of possibility that your store can be run without advertising, ad-vertising, but you take fearful chances iu attempting to sail against the fundamental funda-mental principles of business." This answer contains much food for thought on tne part of business men generally. Of course it is to the advantage ad-vantage of the newspapers for tho merchants mer-chants to advertise. It is understood that every paper has a seltish interest to forward in urging the business community com-munity to be more profuse in the use of printer's ink; but if the papers did not know that advertising pays its patrons they would not have the face to urge tho subject upou them. You may travel the country coun-try over; visit every town and city, aud you will find no exception to the rule that the moat liberal advertisers are the inoBt prosperous. Advertising is, without with-out doubt, "a fundamental principle of business," and the fact is one that cannot can-not bo too strongly impressed upon the business community. We often hoar men say that times are too dull for advertising. That is a most peculiar position to take. If business busi-ness is dull, it ought to be pushed by every means available. The manufacturer manufac-turer who ruus a littie short on ordois does not call his men iu otT the roa i; on the contrary he puis more out and reaches iuto new new fields. The mer- chant who drops his advertising became , |