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Show liEAcmxa iiii: vvm.w. J-'nornious Traflle of Hie Klectrlc Car of tho City. "The American people," remarked Mr. B. . Ciimmings, jr., manager of the I'tah Advertising Ad-vertising Co., to a reporter, "are the greatest advertisers in the world. They are also tho most practical and ingenious iu utilizing and devising methods for reaching the public." "How about thu business men of this city V" "They are liberal advertisers." replied Mr. Cuinmings "or our town could not support four such dailioa as it does, together with all the other publications issued here. Some of our leading retail houses spend as high as IISOOO to J4O00 per year in advertising. This city," continued Mr. C'umuiings, "has been a greut Held for advertising fakes of all sorts. So-called 'guides,' 'directories,' 'programmes,' 'pro-grammes,' etc., worthless, or nearly so, for advertising mediums, are often patronized with astonishing liberality. Our local business busi-ness men do not discriminate between good and worthless mediums as they should." "How about struct car advertising?" "It is the host and cheapest in tho world," replied Mr. Cuinmings, with emphasis. "It is coming to be regarded as such by advertisers adverti-sers in all tho leadiug cities of Amur, lea. Though but a few years old, this method of reaching the public has attained at-tained immense popularity. It has advantages advan-tages over all others. Tho advertisements aro large, conspicuous and striking, and never look insignilirant orobscuro. Mechanically, Mechan-ically, they are, or may bo made, works of art. They arc inevitably seen by vast numbers num-bers of people, as pusseugerR must look at them, or shut their eyes. Workirigmen who don't subscribe for newspapers, and ladies who never read them, ride in tho cars ond can't help but see the largo and attractivo advertisements. "How does the cost of street car advertis. ing compare with that of other mediums?" "In this city, circulation and display con. sidered, street car advertisiug costs but a small percentage of newspaper advertising. To illustrate: I will place a largo advertising advertis-ing card, handsomely printed, before from 10,1100 U) ai,(HiO street car passengers, for Ml cents. Ten times tho money would not buy such a circulation through tho news, papers. "1 did not suppose It possible to give such a circulation to advertisements in the cars," observed the reporter. "The passenger traffic of tho electric car of this cil v is incredible," said Mr. Cum-mings. Cum-mings. "I estimate that they carry a num. ber of passengers equal to the total population popula-tion of this city, every forty-eight hours, counting transfer. Surprising as this slate, ment may seem, I am confident that it is a moderate estimate. In this city of liiagnlll-eent liiagnlll-eent distances, all the people ride in tho street cars, as it is economy to do so." "No publisher in I'tah can give anything" like the circulation to an advertisement that we cull in tho eieetrie eas," continued Mr. C'ummings. "Our ollicn is room MM, (Jon- t il ut ion building; olliee hours from 4 to tl o'clock p. m. Mr. Scott Anderson Is our agent, and can be found at the Theater (stage door) from U to 10 a. m. Our post-olllen post-olllen box iii ti'.ifi." |