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Show ers. An advertisement Is worthless, even if inserted gratis, as is done in one paper here, if it fail to reach the people for whom it is intended. It is therefore without boast that we say The TiMES'offers the best opportunity opportu-nity for advertisers of any paper in Salt Lake, as its patrons can conform, although we started out to speak more particularly about the "Want ads." Try them and note their unfailing results. We don't know what effect tho retirement re-tirement of Chief Engineer Bogtie of the 1,'nion Pacilic railroad may have upon the interests of Salt Lake, since tho gentleman was very friendly to this cily and strongly favored the extension of the ih'ips here. Since, however, his successor, Mr. Smcede, is Mr. Bogue's former chief assistant, we presume he is in full sympathy with the latter'a policy and will do what iu his power lies to carry it into effect. In all probability prob-ability the change is a personal one and involve no chango of policy. WANT AOS. A Want advertisement that appeared twice in Tiik Times last week elicited forty-nine replies. Another advertisement advertise-ment in the same column. "For Kent.-' brought so many responses after the first insertion that it was unnecessary to continue il any longer. The afternoon paper is the advertising advertis-ing medium par excellence of the peo- j pie because it is read in the leisure of I the eveuing hours when the day's work j is done, aud not glanced over in hot haste just before the day's work begins. It is especially fitted for "Want Ads'' because it reaches both classes, the wanting and wanted, in proportionate numbers. The Times is particularly adapted for this kind of advertising for ths reason that it has by far the largest circulation cir-culation in the city as indeed as any two papers combined aud reaches ) therefore the greatest number of read-j i |