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Show MONEVWpiEXPENDED The Means at Present' 'Employed to Attract At-tract Outside Men and Capital to , V 'Salt Lake City. :- f IT COSTS ABOUT $30,000 A YEAE- A Good Work Being Done by tlie Chamber of Commerce and the Seal Estate ExchangeAdvertising Ex-changeAdvertising Methods. Salt Lake City is just now boing most judiciously advertised. The chamber of commerce is spefiding about $12,000 per year in placing tho city's advantages advan-tages iu tho best light light before out-sido out-sido investors.. This sum includes clerk's ialaries and other incidental expenses. ex-penses. , The real estate exchange has in the past four months, laid out nearly $5,000 in the same manner. Besides this mauy individual linns are spending thousands of dollars every year iu advertising. ad-vertising. From these figures it will be readily seen that Salt Lake is being advertised I to tho extent of :10,000 per year. This' does not include local advertising matter, mat-ter, but only notices describing the city's advantages and the promises held out Ijy tho surrounding country inserted in-serted in eastern newspapers and trade journals. Some recent 'experiments in the-advertising lino promise cood results. These arc notices inserted iu eastern trade journals. Kach advertisement is uindo to treat of one subject only, tho matter which the journal in which it is published makes .its specialty. This plan brings before the investor only the subject in which ho is interesteo. For instance; in a journal devoted to the interests of tho glass trade an advertisement ad-vertisement detailing tho advantages of Salt Lake as a situ for a big glass plant, is inserted. This advertisement has been read by hundreds of men interested inter-ested iu thai industry who would not i have noticed it iu a newspaper. The result has been many inquiries in regard re-gard to tho cost of sand, of fuel, tho price of product, etc. Other industries, iron and stool, the woolen industries, mining interests, inter-ests, etc., have, been treated in a similar manner with most promising results. ILLUSTRATED LITERATURE. A good part of tho money spent in advertising Salt Lake has gone into the publishing of illustrated pamphlets, descriptive of the city and surrounding country. This does not, however, cost so much as one would naturally suppose, sup-pose, as the advertisements of mdivid-dal mdivid-dal firms and the descriptive articles of local business enterprises go a long way toward paying tho expenses of publication. publica-tion. The chamber of commerce has issued a number of most excellent pamphlets of this kind. Their last last book, a little pamphlet to be sent out in envelopes, is a most excellent effort of this kind. The real estate exchange is young yet, and has as yet not published an official of-ficial guide to the city, but a committee has this matter in hand now ami promises prom-ises at an early date to get out a pamphlet pam-phlet that shall be without a superior in its line. AN IMPORTANT FEATURE. One feature of the advertising system has, to a large extent, been overlooked. That is the scattering broadcast over the country largo hangers, whoso enormous letters and brilliant colors cannot fail to attract tho attention of the traveler. . Ogden has realized tho importance of this. Mr. James K. Wool of McKeesport, Pa., who is now in the city, and who is largely interested in real estate here, says that on his journey jour-ney west, after ho struck Denver, he could not enter a railroad station or hotel lobby without having flaming posters staritng him in the face all announcing an-nouncing Ogden as the only city iu Utah. Ho even heard one man state that Salt Lake occupied about the same position in regard to Ogden as Pueblo did to Denver. His surprise can bettor be imagined than described when after a visit to both places, he found Ogden a city of probably 20,000 inhabitants, whilo; Salt Lake had between 50,000 and 55,000. ' THE ANXIOUS INQUIRERS. Roth the chamber of commerce and tho real estate exchange have inserted general reading notices, describing the city, in a large number of eastern newspapers. news-papers. These notices bring hundreds of inquiries every day, and there is not a little work-involved in answering answer-ing them. A large number ot these inquiries in-quiries ask only for tourist rates and descriptive literature, but, excepting them, a goodly number are still Jell who want detailed information on special spec-ial subjects. At.thn chamber of commerce, com-merce, Secretary Gillespio and tho two stenographers and type-writers are kept busy all the time and tho daily correspondence cor-respondence is- some days even too much for them aud extra" help has to bo secured. At tho real estate exchange, ex-change, Secretary Montgomery has, up to tho present, been doing all tne work, but at tho last meeting it was proposed to secure him an assistant, and this proposition will go through without opposition, op-position, as it is becoming an atsoluto necessity, |
