Show The Public Forgot For business men who appear to think the public does docs not need to tobe tobe tobe be constantly reminded of who they are arc where they are arc and md what L they have to sell the well known well story of what happened to a pro pro- pro duct product called Pyles Pyle's Pearline will bear repeating In the early years of this cen cen- century cen- cen century century tury Pearline a cleaning material was used by most of the house house- housewives wives of the country In 1904 the company spent in adver advertising Then the advertising was greatly curtailed and about 1907 it was discontinued altogether as the company thought the product was was s sf so well vell known that no further advertising advertising- was necessary Sales fell off rapidly but the company's owners persisted in their non advertising policy until 1915 when the whole concern was sold for Pearline was vas dead Many other products whose names were household words a few years ago o are arc no longer long sold be- be because be because e- e cause the manufacturers failed to keep up their advertising and con con- consequently consequently consequently the public forgot ot them Business men should remember that new generations of potential are arc comin coming along along- all the time and that these new buy buy- buyers buyers buyers ers must be sold on a product or astore astore a store as their fathers and mothers were before them The only time it is safe to stop advertising is when one is ready to go out of business I |