Show DOES advertising PAY mi alio fOllo following follow wint lne la Is from nn an advertiser wb who 0 11 lias as not noi misled a single issue of the tribune in five years though tho the article Is one on that might properly be included lit in the pap paper r as aa one of news mr sillier miller with characteristic individuality vi lias haa that it shall occupy tua his regular reir ular advertising location and be paid lor for at regular reir ular rates it may afford so sono no instruction to those croakers who think that money spent I 1 in n advertising during duricr hard times la IS thrown a away or those other carpers who affect to believe that certain lines of business lose dignity in being advertised verti sed during the year 1 I spent for silver ll unc aing in salt lake city the bum ot of tiTO 23 it Is 13 true Is only a small email proportion I 1 ot of tile tho amount paid by many other ad such firms arms as bros fyler tho the clothing Cloth lne company the Z C am M I 1 the Auer bachs and the hardware Corri company pany nevertheless I 1 feel that in proportion to lo the amount expended I 1 have het e received ws ni good or better r ret returns um from rny my as any a ny of the institutions just mentioned every el cry penny of this sin 0 3 33 was waa riven ovon to salt lake newspapers I 1 have not put one cent into hot hotel eyers registers city ellree tortes cstreet car posters ponton calendars blot aers lei ii fair or theater restaurant e bilis ot of fore fare or any y of the he borow nes dev devised iscol to attract public attention possibly all these method would have paid for themselves but I 1 am a firm believer in tile the doctrine that a dollar placed with a newspaper KIPS goes further than a collir spent lit in any other class chas of 0 it has required no little time pat patience lence and thought to olt avle vise advertise advertisements that bulted my iny purpose in fact it rood good many alme i I 1 have not been tho business in which I 1 nm ara engaged lq ll one that la Is peculiarly pecullar ly to successfully adver tle Lot loaning ning other peoples money moncy to la at nil all times an arduous task tank in loaring tor for cli clineb rits I 1 have I 1 always tried to act aa conscientiously cautiously and conservatively as it if it were my own money at stake snake ilow how then to attract investors Invest ore iho had money to to loan and do it in such a way ns as to inspire confidence hai been a constant problem had I 1 followed the ordinary procedure in busl nesi of my kind I 1 would have inserted lit n ench ot of the salt lake papers a card like this GLEN MILLER millen loans loang stocks securities ms and commercial raper paper that certainly would have been floor fled enough but probably would not have been read by a dozen persons in a whole year from that dozen I 1 would not have so secured c a r c it enough patronage to pay the cost ot of typesetting on tile the other hand it if I 1 inserted sensational catch 1 lines ines such buch si tire are used by dry goods houses and clothing holl houses ses it would have attracted sufficient sum clent attention but at I 1 the he same time have repelled intelligent I 1 leaders who realize thit that money must be conducted on different principles from those that obtain in running bargain counters my method then has been this thi first to lecure escure the most conspicuous location offered for sale eale by each newspaper in the tribune this has been the space immediately following the editorial columns columna in the argus on the local pase page and so 0 o on second to make the head lines of 0 my advertisement bold clear cut and individual divid ual in cha character rocter different from others of hers this could be done without any loss of 0 dignity lastly having caught the eye cyc of the class of people I 1 sought tho those e who have money to a place to make them appreciate the principles and methods upon which I 1 conduct my business loaning in money requires so 0 o many precautions and antley fo fio careful a system that it wo would uld take it a regular reir ular treatise to ex iain all the details entering into it nobody tody however wants to read a treatise so in wiver I 1 havo have tried to confine myself to main points I 1 have sought to show investors that it was wai cafer ter and vastly more profitable to have their money loaned in their own names on high ria dass s real estate security than to deposit it in waving savins banks where only a low rote rate of interest Is given at the rame PUMP time I 1 1 aye e e endeavored n I 1 eov ored to explain why I 1 pt f them in 2 3 or 5 per cent a month ahagh sharks pretend I 1 to 0 do tt it rates always imply doubtful sen st a ay ind I 1 dont deal in that class da heiks 1 k I 1 am neither either engaged in a cha tl I 1 1 aca or pawnbroker pawn broker business and ca lily secure my clients such rates as ab abam s atey acly gilt edge securities will command m in ranging from I 1 to 10 per cent per annani in 4 ii according to tile the amount and time of 1 k if 1 loan As stall L 1 in the beginning all my ad vertill nir I 1 t haa aas no not t ex exactly acely suited bulted me inc some 0 of tome t h haa as b been en it a little stupid I 1 thought some a a little too brisk at the samei time I 1 have gained through this and painstaking advertis ing inc it a large and table line ot of customers s 1 having secured their patronage I 1 have lia bad d no trouble in keeping it every loan and every interest installment has been laid paid them fully and add promptly when due I 1 havo have never lost ono one cent for any client As A a result of my past years advertis ing the 1570 so 30 has repaid itself itsek many times over in advertising as ag in everything else one continually learns larns and pains by experience in writing for the new years tribune therefore ther eforo instead of extending extend lne the stereotyped happy new year to reade r I 1 have thought it would be of interest t to 0 advertisers in general and my own patrons in particular to relate my experience la in advertising during it a year that la is con conceded coded by all to havo been a very close and trying one GLEN MILLER utah IsTatt national onal bank |