Show SOME WORDS overworked study of the th dictionary of synonyms synonym would vastly improve the th con vort atlon tion of many persons person the sterling qualities of the active individual nowadays must shine through his conversation his purpose his thoughts and those he borrowed must be riveted in the hearers mind by words which cannot be forgotten unfortunately many of those engaged in great purposes tome haie lamentably failed ailed to au aument augment ment their vocabularies by reference to a book of synonyms thus we are suffering from the overwork of a few words the idea now Is to sell something an idea a state a climate there must be a selling appeal a sales plan and then it Is sure to go over it absolutely cannot fall you roust must agree absolutely that the weather Is good bad or indifferent or the efficiency hound will put kick and pep into his arguments until you shout shoot listen and become convinced but having been sold Is not enough tor for the builder of the atmosphere in which you were trapped he will want to know must know in fact your reactions ah ab the reaction there Is a word both subtle and enthralling th you can have reactions to a book a piece of cheese a miserable blowout or a bonfire that Is where the p paul efficiency person must check the tte flow of his sales talk long iong i enough to listen so you ask him to please pass the butter and wonder why they spend time and money printing dictionaries spokane spokesman review |