| Show 4 AD CLUB SHARPENS AX FOR THE FAKERS John H Janney Recommends War of Extermination Against Them SECRETARY REES BEES RESIGNS JOHN D GILES IS ELECTED TO THE POSITION Th The Salt Lake Ad club held its reg regular regular regular ular monthly meeting in its Ith rooms in inthe Inthe the th Commercial club building last night and in addition to the routine I business there were several interesting addresses made and followed by the rendering of ot a a musical program Ow Owing lug ing to stress etress of ot other business Secretary A C Rees Bees was compelled to send in inNs inIs Hs Ns Is resignation to the club and it was Accepted with reluctance John D Giles Cues was wa elected to succeed him The naming of or delegates to the na national national national I convention of or Ad clubs Was laid i over till the next meeting John H lL Janney advertising manager of ot The made the principal address of or the evening His Hs subject was A 4 Bettor Bett r Salt Lake Ad Club He told in a most moat concise way the his history history history tory of ot the Salt Lake Ad club from tue tle time of its Us founding January 15 1909 down to the present time He aid td the club had steadily progressed ad td predicted that there would be no alt in its onward march He referred to 10 the good fortune or of the club In hav hay having haying ing S So C Dobbs president of ot the Asso Associated Advertising Clubs of ot America address it on February 10 last and declared that the tho club had not had a that was of more benefit Con Continuing Mr Janney said The executive board has worked liard to establish the quarters we now occupy A membership committee is tt the e first thing we need If It we can s sure sure v vure ure a representative rep e from every busi business business business ness firm of or this city we will have an urbanization organization that Is not equalled by any other ad club in this country countr We Wean e ean can an get this support from the merchants ty toy placing a few facts and figures be fre f le them for their consideration Take TakeI t I tI if P question of fake advertising for example AVe We all aU know the legitimate means meats of at advertising but there are not of us who know the amount of money troney that is being In Salt Lake Lakein in m fake programs and an other devices 1 I believe we ve can formulate a plan fiat will give the faker taker a hard hurd road to toe oe e in this city in the future If It this tills association is strong enough and has within Its Us membership a representative f m every business house we can canI eliminate I linin ate the smooth tongue process f 1 graft Wo We must have a well de do defined defined fined policy that Is not for the per onal gain of any an advertising man in particular but of a general gain for forthe forIe the ile profession The advertising man generally speaking Is one who gives to another his energy his inspiration and the best of his brain After Atter we ie have gotten our member membership ship it will then be time for the Salt Lake ake Ad club to help spread abroad te name and fame of our fair city Mr tr Janney closed his address by b read in pig extracts from an article entitled entitle I A Great Advertising Cit i irle Campaign a City Tie Tle article deals with the city of Des DesMoines DesMoines DesMoines Moines la Ia and shows how that tat city has been benefited by judicious edver p W T D McDonald of the Hubbard Pub Publishing lishing company read a very interest interestIng interestIng r Ing paper on Better Copy COP It was a avery avery avery very able paper and he gave grave the ten test tests of an advertisement as compiled complied b by i John Lee Mahin Leo L Levine of oft t LIe ie Tribune advertising department gave Rave a very vory vor humorous recitation tied Dream |