Show r V r r 4 o y vv p v oW r rI L I t k I than Short long crisp sentences sentences So too are aro are better short The target at which T alt all eds ada are paragraphs Break text Into THE aimed is the pocketbook po of ot o the other many snappy y paragraphs your our up SALT LAKE AKE L HERALD BE R A L D man or woman Exaggeration Exaggeration begets Is untruthfulness distrust Do Un not I 1 Its Dont and put too theres many into ands your copy and dont shoot the heads h over represent your our goods to the pub public over of the tho lic Brains people you are trying to interest Salesmanship Established June rune 6 1870 SALT LAKE CITY UTAH SUNDAY SL DECEMBER 1 1901 36 AGES Price Five Eve Cents t t |