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Show 'Sir 4? BOUNTIFUL JR. CHEERLEADERS Getting set for action are the Bountiful Junior High School cheer- -leaders including Angie Baird, left, Wendy Elkington, Kristy Ward, Sandra Colby, Rikki Pace and Kathy Goodrich. Chamber Hears Soma Eddings state and national newscasts. "News coverage is competitive, competi-tive, not just a public service," she emphasized. "And this means that each TV station is competing for the top news stories and the best coverageof news events, especially local news." Sonja told Chamber members mem-bers to "demand accuracy" in their newscasts and if they feel they are not getting it, they should write to the station manager. "THE PUBLIC does have influence with television stations." sta-tions." she said. "If the renor- sored by the Mormon Church. She was also presented the Gold Award by the Utah Advertising Federation for her performance in "Add A Little Class," an education campaign cam-paign which was directed by the University of Utah Division Divi-sion of Continuing Education. By GARY R. BLODGETT BOUNTIFUL "Our goal is to provide good, but marketable market-able products, and sometimes that is not the easiest thing to do," Sonja Eddings of Bonneville Bonne-ville Productions told the recent re-cent meeting of the Bountiful Area Chamber of Commerce. SONJA, WHO specializes in the field of TV songwriting, singing and advertising, explained ex-plained that competitiveness which is so prevalent in television tele-vision brings out the best, but also the worst, in what is trying to be accomplished. She told Chamber members that perhaps her most gratifying gratify-ing experiences have come with the Aiming and production produc-tion of several spot commer cials for the Church of Jesus Christ of Latter-day Saints. "IT IS A real challenge to incorporate a religious message mes-sage into TV commercials, but in the end they are some of the most effective commercials on the air," she said, explaining that in each case a message was brought out through the theme of "pulling together, instead in-stead of apart." In recent years, the LDS Church-sponsored commercials commer-cials have won several Clio Awards for public service commercials. TURNING TO news coverage cover-age by television, Sonja emphasized that Salt Lake City's Ci-ty's major TV stations rank very high nationally for local, SHE THEN added, "And with the hustle and bustle of trying to air a news event that has just happened, there is chance for error no matter how hard you try to be perfectly accurate." She explained that TV time is limited and the public gets only the "headlines" of a news event. "Only in a few exceptions excep-tions is there indepth reporting like the daily and weekly newspapers news-papers are able to do." ALSO, SHE noted, each reporter re-porter covering a news event has a different perspective of what actually happened. "And mistakes are made," she said, "but it isn't because every effort is not made to be absolutely abso-lutely accurate. Accuracy is upper most with all reporters." ter is criticized for many reason, he or she will be told about it, you can count on that." Sonja is a longtime resident of Bountiful and graduated from Bountiful High School in 1976. She attended the University Univer-sity of Utah, majoring in journalism jour-nalism and marketing. SHE WORKED as a television televi-sion news reporter for KTVX (Channel 4) from 1976 until recently. re-cently. Also, beginning in 1977 Sonja did commercial jingle singing and has been a recording record-ing artist for Bonneville Production, Pro-duction, a division of Bonneville Bonne-ville International Corporation. Corpora-tion. She was recipient of the Clio Award for composing and ser-forming ser-forming in "Loneliness," a public service campaign spon- |