Show IN N MATTER OF CIRCULATION A highly esteemed If It somewhat dis discredited credited contemporary the In Intermountain Intermountain Intermountain Republican is discon discontented discontented discontented tented because bemuse The Herald Merald carries at nt atthe the tito head of its ils columns the legend Largest Larget Daily and Sunday Sunda circulation n Salt Lake proved proe by Investigation It even has the nerve to ask rather peevishly that the legend be with withdrawn withdrawn withdrawn drawn and It bases its request on a n report made by br a local committee of advertising men menThe menThe menThe The local 1 committee reported that the tIle Republican aa sending out more pa PIt papers pers on week weck days elas than The Herald and that The Herald had the larger Sunday Sunda circulation by b about 59 50 IJ per percent percent cent tent The figures may be accepted as accurate but they the by no means show what the real circulation of the Republican Republican lican i It is The rhe committeemen did not investigate tho the cash receipts from cir clr circulation though The Heralds books were open on that point they the did not attempt to find out how many of the tile Republicans subscribers rep represented represented represented resented papers paid for lor by b the Uie brew brewers brewers ers era and liquor dealers and sent to peo people pIe who do not want the paper and never read It they the had no means means of o ascertaining how many of the tiie alleged subscribers were dummies nor did they the attempt to 10 discover how many man names represented pages torn from the directory director and put on the subscribers list without orders ord rs from the victims The Herald let the committee go Into Us Its subscription fully full Just jUht as It has al at always ala ways a S let Jet et any advertiser examine examina every eyer detail of Its circulation just as it would open its books boks b tomorrow if an advertiser asked to see fee them More Moreover Moreover over The Herald prints its Us circulation very day of the year and no other Salt Lake Lale newspaper does doe Still fur further further ther the tile refused only a afew afew afew few months ago to permit an examina examination examination examination tion of its circulation by b an expert auditor from the eastern Association of Advertisers because it was afraid to let its advertisers know how hew 11 w little cir dr circulation it had hadIn hadIn hadIn In view o these The Herald declines to change its statement it has the largest t bona tide fide paid circulation in inthe Inthe inthe the state though quite probably the tile Republican sends out more papers on week days da B and Herald Herad subscribers pay 10 a year though they the could get Iet the Republican for nothing When its It agreement with the brewers expires and the directory subscribers are taken off oft the list when it cuts down Its It claims to the genuine subscribers who are deluded enough to order the paper because they want ant it there may fua be oc 0 ailon to discuss circulation with the Republican In IlL the meanwhile it will have to get geta a I reputation before the advertisers accept its circulation a as the real thing |